Senior Digital Advisor | Wellington

New Zealand Government; Wellington; On-site; NZD 104,000 - 126,000; Full time

Job summary

Ministry of Social Development (MSD) is seeking a Senior Digital Advisor to design and manage content for MSD's digital channels, including intranet and knowledge base. You will design content guides and workflows, support content delivery across MSD's digital platforms and work on a major platform build or redesign project.

The role focuses on user-centred content, plain English writing, accessibility and usability, with experience in SharePoint intranets and analytics-driven improvements.

Qualifications

• Experience designing user-centred content across digital channels, especially intranets and knowledge bases.
• Ability to simplify complex information and write clear, plain English to meet accessibility and usability standards.
• Experience with analytics or user research tools to inform design improvements.

Responsibilities

• Design content guides and workflow processes for MSD's digital channels.
• Manage content delivery across the intranet, knowledge base and public channels.
• Collaborate with teams to improve content clarity and accessibility across platforms.

Skills

Content management systems

User-centred design

Stakeholder management

Analytics tools

Tools

SharePoint

SilverStripe

Job description

Fixed Term or Secondment opportunity through to December 2027Based at National Office in WellingtonMSD is transforming how we deliver services, creating a welfare system that's simpler, smarter and centred on people.Join a talented team delivering one of New Zealand's most significant transformation programmes and help create better experiences and outcomes for New Zealanders.About the role | Mo te tungaYou will join the Digital Content Team within Service Delivery Communications.The team works across MSD to design, migrate and manage digital content that helps both staff and clients easily find, understand and use information. Our focus includes MSD's intranet and knowledge base as well as public-facing digital channels, ensuring information is clear, accessible and aligned across the organisation.The Senior Digital Advisor plays a key role in ensuring good content design and managing content workflows and supporting content delivery across MSD's digital channels.You will bring expertise in designing content guides and workflow processes and ideally have experience working on a large platform build or redesign project.This role is part of a significant programme of work to improve our services. You will use user-centred design, content strategy and evidence to design, write and manage content that is clear, accessible and in plain English.What you bring | Ou pumanawatangaStrong capability working with content management systems - particularly Sharepoint and Silverstripe - and content design expertise.Demonstrated experience designing user-centred content across digital channels, in particular, Sharepoint intranet and knowledge base content.Understanding of analytics and user research tools to inform design improvements.Ability to identify opportunities for improvement as well as risks, providing advice on approach.Strong ability to simplify complex information and write clear, concise plain English that meets accessibility, usability and content design best practice.Experience managing stakeholder expectations.What's in it for you | Nou te rourouOpportunity to work on a significant project to improve services.Work that makes it easier for staff to support New Zealanders.Be part of a supportive, inclusive workplace.Unlock potential. Join MSD.Position Description | He Whakaahuatanga TungaSenior Digital Advisor, position descriptionSalary | Utu-a-tau: $103,815.00 - $125,958.00Applications close | Ka kati nga tono hei te: 11.59 pm, 15 November 2026Apply early, suitable candidates may be progressed prior to the closing date.About us | Mo matouThe Ministry of Social Development (MSD) is a people-centred organisation. We're in communities across the motu, working with partners to help New Zealanders be safe, strong and independent.We provide social policy advice to government, and assistance including income, employment and housing support to people of all ages, families, whanau and communities.As a Te Tiriti o Waitangi partner, we are committed to supporting and enabling Maori, whanau, hapu, Iwi and communities to realise their own potential and aspirations.Our people are as diverse as the communities we serve. We care about the wellbeing and success of our people and provide a supportive and inclusive working environment where people can thrive and be who they are.How to apply | Me pehea te tuku tonoBefore you submit your application, please take a moment to review our guidance to understand how AI can best support your application. Candidate Guidance - Responsible AI use in recruitment.To apply, click the 'Apply Now' button to upload your CV, cover letter and complete the online application form.Note: Your cover letter will be a key part of our assessment process. Please highlight how your skills and experience relate to the key responsibilities listed in the position description and job advertisement.All applications must be made online. If this is not possible or if you have any queries, please contact us at [e-mail] MSD Employees - please apply through your myHR portal at work. This will ensure that your myHR employee profile is visible as internal candidate.Joining us | Ko te hono maiJoining MSD means being part of a whanau that celebrates the diversity each individual represents.We show manaaki, we care about the wellbeing and success of people and want everyone to thrive and be who they are in a supportive and inclusive working environment. We work together to make a difference for communities while doing the right thing with integrity. You can find out more about our values here.If you have any support or accessibility requirements, we encourage you to tell us when you apply so we can assist you through the recruitment process.