Manager | Communications Channels and Content | Wellington

Ministry of Social Development; Wellington; On-site; NZD 143,000 - 178,000; Full time

Job summary

The Ministry of Social Development seeks a Manager to lead Communications Channels and Content in Wellington. You will steer a team delivering channels across websites, letters, emails and digital content to support day-to-day services.

You will set standards, use audience insights to shape strategy and lead high-quality content delivery with collaboration across the organisation. This role is office-based in National Office.

Qualifications

• Extensive senior communications leadership experience.
• Strong channels management and content delivery experience.
• Proven governance and improvement approaches across channels.
• Ability to use performance data and audience insights to shape strategy.
• Experience leading teams and building capability.
• Skilled in strategic planning, operational and financial management.
• Experience delivering clear, accessible written, visual and digital content.

Responsibilities

• Lead the channels and content function for Service Delivery Communications.
• Provide strategic and operational leadership across channels, advice and content.
• Ensure channels support day-to-day service delivery and evolve with audience needs.
• Drive innovative design, management and improvement of communications content.

Skills

Senior leadership

Channels management

Content development

Governance & standards

Data-informed decisions

Stakeholder engagement

Team leadership

Strategic planning

Education

Tertiary qualification in communications

Job description

Manager | Communications Channels and Content | Wellington

• Permanent role at National Office in Wellington


• Our team is office based to best support our stakeholders and clients


• Lead the channels and content function for Service Delivery Communications.


• Provide strategic and operational leadership across communications channels, advice and content delivery.

About the role | Mō te tūnga

Service Delivery Communications supports the day-to-day delivery of MSD services to New Zealanders through effective communications advice, channels and content.

The Channels and Content team works across a wide range of communications channels and formats, including websites, printed materials, notifications and letters, emails, digital signage and presentations. The team helps ensure communication is clear, accessible, consistent and audience-focused.

The Manager Communications Channels and Content provides strategic and operational leadership to the team responsible for communications channels, advice and content delivery.

You will ensure channels support the day-to-day delivery of services while continuing to evolve in response to changing audience needs, service priorities and the wider communications environment.

You will lead high-quality, consistent and audience-focused content delivery across a wide range of channels and formats. You will also drive innovation in how channels and content are designed, managed and improved so communications remain effective, accessible and relevant for different audiences.

As a manager within MSD, you will build strong relationships across the organisation and with key stakeholders. You will foster a collaborative, audience-centred culture and support the systems, standards and ways of working needed for sustainable, adaptable and effective communications delivery.

• Strong experience in senior communications leadership roles, preferably within the public sector or a large operationally focused organisation.


• Strong experience in channels management, content development and audience-focused communication practice.


• Demonstrated experience establishing standards, governance and improvement approaches across channels and content functions.


• Expertise in using performance data, audience insights and feedback to shape strategy and improve outcomes.


• Proven people leadership experience, including building capability, supporting high performance and creating alignment across teams or functions.


• Sound experience in strategic planning, operational management, project management, financial management and performance monitoring.


• Experience delivering written, visual, video and digital content that is clear, accessible and engaging.


• Experience working with communications and publishing platforms, including web, intranet, social and digital channels.


• The ability to lead teams through change while maintaining delivery quality and momentum.


• A good understanding of the public sector environment, government processes and the context Service Delivery operates in.


• A relevant tertiary qualification in communications, marketing, public relations or a related discipline is desirable, or equivalent experience.


• A commitment to integrating Te Pae Tawhiti, Te Pae Tata and Pacific Prosperity strategies into work programmes, and championing a Te Ao Māori perspective in BAU work.

What’s in it for you | Nōu te rourou

This is an opportunity to lead a critical communications function that supports the delivery of services to New Zealanders. You will help shape effective, accessible and audience-focused communications across channels that matter to our people, partners and communities.

You will work with senior leaders, programme leads, business partners and communications colleagues to strengthen standards, systems and ways of working, while supporting a capable and collaborative team.

Salary | Utu-ā-tau: $142,874.00 - $177,798.00

The Ministry of Social Development (MSD) is a people-centred organisation. We’re in communities across the motu, working with partners to help New Zealanders be safe, strong and independent.

We provide social policy advice to government, and assistance including income, employment and housing support to people of all ages, families, whānau and communities.

As a Te Tiriti o Waitangi partner, we are committed to supporting and enabling Māori, whānau, hapū, Iwi and communities to realise their own potential and aspirations.

Our people are as diverse as the communities we serve. We care about the wellbeing and success of our people and provide a supportive and inclusive working environment where people can thrive and be who they are.

Joining MSD means being part of a whānau that celebrates the diversity each individual represents.

We show manaaki, we care about the wellbeing and success of people and want everyone to thrive and be who they are in a supportive and inclusive working environment. You work together to make a difference for communities while doing the right thing with integrity. You can find out more about our values here.