Senior Customer Insights & Strategy Lead

Genesis Energy NZ; Auckland; Hybrid; NZD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Power discounts

KiwiSaver match

Flexible working

Wellbeing allowance

Career development

Job summary

Genesis Energy NZ is seeking a Customer Insights Manager to lead the evolution of customer, brand and market insights that inform commercial strategy, product development and marketing effectiveness. You’ll partner with senior leaders to ensure decisions are grounded in deep understanding of customers and market dynamics.

You’ll lead a small internal team and work with external agencies to deliver a connected insights ecosystem, translating research into compelling recommendations that drive

Qualifications

• Significant experience leading customer insights, market intelligence, research or strategy functions.
• Expertise across qualitative and quantitative research methodologies.
• Experience developing and delivering Voice of Customer, brand and customer insight programmes.
• Strong ability to influence senior stakeholders through evidence-based insights.
• Experience building or evolving customer insights capabilities within complex organisations.

Responsibilities

• Develop and lead Genesis' customer insights strategy, roadmap and prioritisation framework.
• Build and evolve an enterprise customer insights capability and operating model.
• Deliver customer, brand and market insights that inform strategic and commercial decisions.
• Translate complex research into actionable recommendations that drive business impact.
• Lead Voice of Customer, Brand Tracking and other strategic insight programs.
• Collaborate with Commercial, Product, Marketing and Digital teams to shape propositions and experiences.
• Connect customer insights with performance data to provide a holistic view.
• Manage external research partners, budgets and investments to maximise value.
• Lead and develop a Customer Insights Analyst and foster an insight-led culture across Genesis.

Skills

Insights leadership

Stakeholder influence

Qualitative research

Quantitative research

Communication skills

Team leadership

Brand & market insights

Job description

Genesis Energy NZ is seeking a Customer Insights Manager to lead the evolution of customer, brand and market insights that inform commercial strategy, product development and marketing effectiveness. You’ll partner with senior leaders to ensure decisions are grounded in deep understanding of customers and market dynamics.

You’ll lead a small internal team and work with external agencies to deliver a connected insights ecosystem, translating research into compelling recommendations that drive