Senior Brand Content Strategist

Bentley Systems; Christchurch; Hybrid; NZD 90,000 - 120,000; Full time

Job summary

Seequent in New Zealand seeks a Brand Content Specialist to craft clear, persuasive copy across campaigns, web, digital, social, paid ads, email and print. You will collaborate with Brand, Creative Services, Marketing and External Communications to elevate content quality and scale, while ensuring accuracy and alignment with Seequent’s voice.

You’ll oversee briefs, translate audience needs into compelling concepts, produce digital-native content and short-form videos, and apply approved AI tools

Qualifications

• Demonstrated copywriting across brand, campaigns, digital and marketing channels.
• Ability to adapt voice and message for different audiences and formats.
• Strong editing and proofreading skills with attention to accuracy and tone.

Responsibilities

• Translate briefs into compelling concepts and copy for campaigns, web, email, print and multimedia.
• Create channel-specific headlines, CTAs, social copy, captions and scripts in collaboration with design and subject matter experts.
• Review and edit outward-facing content for accuracy, accessibility, tone, and brand consistency; escalate risks when needed.

Skills

Copywriting

Content strategy

Editing and proofreading

SEO awareness

Video scripting

AI-assisted content tools

Tools

AI-assisted content tools

Job description

Seequent in New Zealand seeks a Brand Content Specialist to craft clear, persuasive copy across campaigns, web, digital, social, paid ads, email and print. You will collaborate with Brand, Creative Services, Marketing and External Communications to elevate content quality and scale, while ensuring accuracy and alignment with Seequent’s voice.

You’ll oversee briefs, translate audience needs into compelling concepts, produce digital-native content and short-form videos, and apply approved AI tools