Brand Content Specialist

Bentley Systems; Christchurch; Hybrid; NZD 90,000 - 120,000; Full time

Job summary

Seequent in New Zealand seeks a Brand Content Specialist to craft clear, persuasive copy across campaigns, web, digital, social, paid ads, email and print. You will collaborate with Brand, Creative Services, Marketing and External Communications to elevate content quality and scale, while ensuring accuracy and alignment with Seequent’s voice.

You’ll oversee briefs, translate audience needs into compelling concepts, produce digital-native content and short-form videos, and apply approved AI tools

Qualifications

• Demonstrated copywriting across brand, campaigns, digital and marketing channels.
• Ability to adapt voice and message for different audiences and formats.
• Strong editing and proofreading skills with attention to accuracy and tone.

Responsibilities

• Translate briefs into compelling concepts and copy for campaigns, web, email, print and multimedia.
• Create channel-specific headlines, CTAs, social copy, captions and scripts in collaboration with design and subject matter experts.
• Review and edit outward-facing content for accuracy, accessibility, tone, and brand consistency; escalate risks when needed.

Skills

Copywriting

Content strategy

Editing and proofreading

SEO awareness

Video scripting

AI-assisted content tools

Tools

AI-assisted content tools

Job description

About Us:At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster.We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment.We operate in 145+ countries while proudly maintaining headquarters in New Zealand.About the roleThe Brand Content Specialist is Seequent’s in-house specialist for developing, refining and quality-assuring outward-facing copy across brand and marketing channels. This is a writing-led role for someone who can turn complex ideas into clear, persuasive and audience-led content across campaigns, web, digital, social, paid advertising, email, print and multimedia formats.Working closely with Brand, Creative Services, Marketing, Digital Experience and External Communications, you will strengthen the quality, speed and scalability of our content. You will also provide thoughtful human oversight when approved AI tools, prompts and agents are used, ensuring every output remains accurate, original and aligned with Seequent’s brand voice.This role complements the Corporate Content Lead by focusing on brand, campaign and channel content, while high-impact thought leadership and flagship customer case studies remain within that role’s remit.In this role you will have the opportunity to:Translate briefs, audience needs and business objectives into compelling concepts and copy across campaigns, web, digital, paid advertising, email, print and customer touchpoints.Create channel-specific headlines, calls to action, social copy, captions, hooks and scripts, partnering with designers, marketers and subject matter experts from concept through delivery.Produce digital-native and multimedia content, including landing page copy, event communications and the basic production, editing, captioning and assembly of simple short-form social videos.Review and edit outward-facing content for accuracy, clarity, accessibility, tone and brand consistency, while fact-checking claims, confirming approvals and escalating legal, technical or reputational risks.Produce and edit web copy, guides, ROI one-pagers and customer-focused assets that translate complex technical information into clear, relevant stories.Use approved AI, SEO and emerging generative engine optimisation practices to improve research, ideation, drafting, versioning, localisation, discoverability and scalability without compromising human accountability.To be successful in this role you should have:Demonstrated professional copywriting and content experience across brand, campaign, digital and marketing channels, supported by a strong portfolio of published work.Excellent writing, editing and proofreading skills, with the ability to adapt voice, structure and message for different audiences, formats and stages of the customer journey.Experience creating platform-appropriate social and multimedia content, including short-form scripts and basic video editing, captioning or content assembly.Sound editorial judgement and attention to detail, including fact-checking, accessibility, approvals, customer consent and the ability to identify legal, technical or reputational risks.Confidence working with technical subject matter experts and translating complex information into clear, persuasive customer-focused content.Practical experience using AI-assisted content tools responsibly, together with an understanding of SEO principles, search intent and an interest in developing generative engine optimisation capability.Location and additional informationLocation and working arrangements will be confirmed with the successful candidate. This role works with global stakeholders, so occasional flexibility may be required to connect across time zones.Our Commitment to Equity, Diversity, and InclusionAt Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don’t tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team!Benefits of being a Seequenteer and why you’ll love being on our team.We aspire to be pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist.If this posting gets you excited about joining Seequent please apply now!For more information about everything Seequent, please visit Seequent.com.Equal Opportunity Employer:Seequent (Bentley) is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.Seequent (Bentley) Policy on EEO, Affirmative Action and Pay Transparency Non-DiscriminationSeequent (Bentley) participates in e-Verify / Seequent (Bentley) participate in e-Verify / Right to Work NoticeRequest an Accommodation:As an Equal Opportunity Employer, Seequent is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by sending us an email at [e-mail].