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Whakapapa on Mt Ruapehu is recruiting an experienced Retail Manager to own the year‑round retail business, including the on‑mountain store and online offering.
As a member of the Whakapapa Leadership Team, you’ll drive revenue, margins, product range and supplier relationships, lead a small team and shape retail strategy beyond the mountain.
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The Whakapapa whānau are a small but ambitious team, delivering year-round experiences on the northern slopes of Mt Ruapehu, within Tongariro National Park – a Dual World Heritage area recognised for its natural and cultural significance.
In winter, from June until October, Whakapapa is home to a world-class ski area. Through summer and the shoulder seasons, our focus extends to creating memorable mountain experiences that connect manuhiri (guests) with the maunga – its nature, culture and drama – through sightseeing, hospitality and experiences unique to this remarkable place.
Each year we welcome hundreds of thousands of manuhiri to Whakapapa, many with life‑long connections to the maunga and surrounding region, some even third or fourth generation. As we look towards 2031, our ambition is to continue developing Whakapapa as a thriving year‑round mountain destination, while ensuring the mana of the maunga remains at the heart of how we grow and operate.
Mō te tūnga | About the role
As we continue to grow Whakapapa as a year‑round mountain destination, Retail has an important role to play in both the experience we provide our manuhiri and how they take a connection to Whakapapa with them beyond their time on the maunga.
We’re looking for an experienced Retail Manager to take ownership of Whakapapa’s year‑round retail business, including our on‑mountain store and online retail offering.
As a member of the Whakapapa Leadership Team, you’ll be responsible for the commercial performance and ongoing development of Retail, with a strong focus on growing revenue, managing margin and inventory, developing our product offering, and building strong relationships with suppliers.
You’ll lead a small year‑round team and have the opportunity to shape and grow the retail business – from the experience and products we offer on the mountain through to online retail and commercially viable opportunities to extend Whakapapa’s retail presence beyond the mountain.
Key responsibilities include:
You will ideally bring:
For more information on the role, see the position description.
Gear up for the ultimate work adventure at Whakapapa. Joining Whakapapa unlocks a number of perks:
Your Whakapapa whānau experience is not just a job: you will build lifelong memories and experiences in one of the most beautiful and culturally significant places on earth!
This is a permanent, full‑time role based onsite at Whakapapa Ski Area on Mt Ruapehu. This is not a remote or hybrid role, and the successful candidate will need to be based in, or willing to relocate to, the wider Ruapehu region.
If you’re excited by the opportunity to take ownership of an established retail operation, grow its commercial performance and help shape what Retail looks like as Whakapapa develops as a year‑round mountain destination, we’d love to hear from you.