Public Transport Growth Manager

Auckland Transport; Kumeu; On-site; NZD 140,000 - 200,000; Full time

Job summary

Auckland Transport is seeking a Public Transport Growth Manager to own the patronage growth strategy across fares, partnerships and customer programs. You will lead a cross-functional team, connecting marketing, data, commercial and operations to deliver sustained, commercially sound growth for buses, trains and ferries.

The role shapes a strong growth framework, translates organisational priorities into initiatives, and builds investor-friendly business cases to accelerate Auckland’s public

Qualifications

• Proven business development strength, with the ability to establish and grow long term commercial relationships.
• Demonstrated delivery of measurable customer, patronage or revenue growth through structured programmes, commercial products, partnerships, pricing or concession initiatives.
• Senior leadership experience in strategy, growth, pricing, business or product development, revenue or commercial functions within a complex, regulated or public sector environment.
• Strategic and analytical thinking, including robust benefits assessment, forecasting and prioritisation grounded in data and insight.
• Proven programme management and governance experience across cross-functional teams and suppliers, including budget management, benefit realisation and risk management.
• A collaborative leadership style and the ability to influence and align teams at every level, inside and outside the organisation.
• Tertiary qualification in commerce, economics, transport planning, technology or a related discipline.

Responsibilities

• Own and evolve AT's patronage growth strategy, translating organisational priorities into a single, assessed pipeline of initiatives across network growth, customer acquisition, retention, fares, concessions, partnerships, events and targeted marketing.
• Turn patronage targets into a credible, measurable programme by quantifying the patronage gap, sequencing initiatives, assessing realisation risk and holding contingencies for when performance is off track.
• Secure executive, senior leadership and governance endorsement for the programme, including priorities, investment requirements and the key trade-offs between patronage, revenue, customer outcomes and operational readiness.
• Build and scale the commercial products and partnerships that grow patronage and revenue, from employer travel schemes and tertiary products to major event, conference and visitor offers, leading engagement from first conversation through negotiation to launch and account management.
• Use customer insight, patronage data, trial results and international benchmarking to double down on what works, redesign what does not, and keep resources flowing to the strongest opportunities.

Skills

Business development

Growth strategy

Strategic thinking

Data-driven decisions

Programme management

Leadership

Stakeholder influence

Education

Tertiary qualification in commerce, economics, transport planning, technology or a related discipline

Job description

Public Transport Growth Manager, Auckland Transport

Auckland's public transport network is having its moment. The City Rail Link has transformed how the city moves, the network carries more than 90 million boardings a year, and we are looking for a Public Transport Growth Manager to turn that momentum into sustained, commercially sound growth.

This is one of the most influential growth roles in New Zealand transport. Reporting to the Executive General Manager Finance & Commercial, you will own AT's patronage growth strategy end to end. Includes a assessed pipeline of work spanning fares and concessions, employer and institutional partnerships, events, products and targeted customer acquisition campaigns. You will decide where the strongest opportunities lie, build the investment case and lead delivery through a capable team, with marketing, data, commercial, technology and operations teams mobilised behind you and long-term external partnerships at the heart of the work. The results are visible to the whole city. More Aucklanders on buses, trains and ferries, and a stronger farebox underpinning the network's future.

The mandate is yours to shape. You will inherit a strong, endorsed growth framework and the freedom to evolve it into the strategy that defines how Auckland grows public transport use for years to come.

In this role you will:

• Own and evolve AT's patronage growth strategy, translating organisational priorities into a single, assessed pipeline of initiatives across network growth, customer acquisition, retention, fares, concessions, partnerships, events and targeted marketing.
• Turn patronage targets into a credible, measurable programme by quantifying the patronage gap, sequencing initiatives, assessing realisation risk and holding contingencies for when performance is off track.
• Secure executive, senior leadership and governance endorsement for the programme, including priorities, investment requirements and the key trade-offs between patronage, revenue, customer outcomes and operational readiness.
• Build and scale the commercial products and partnerships that grow patronage and revenue, from employer travel schemes and tertiary products to major event, conference and visitor offers, leading engagement from first conversation through negotiation to launch and account management.
• Use customer insight, patronage data, trial results and international benchmarking to double down on what works, redesign what does not, and keep resources flowing to the strongest opportunities.

Nā tāu rourou | What you will bring

• Proven business development strength, with the ability to establish and grow long term commercial relationships.
• Demonstrated delivery of measurable customer, patronage or revenue growth through structured programmes, commercial products, partnerships, pricing or concession initiatives.
• Senior leadership experience in strategy, growth, pricing, business or product development, revenue or commercial functions within a complex, regulated or public sector environment.
• Strategic and analytical thinking, including robust benefits assessment, forecasting and prioritisation grounded in data and insight.
• Proven programme management and governance experience across cross-functional teams and suppliers, including budget management, benefit realisation and risk management.
• A collaborative leadership style and the ability to influence and align teams at every level, inside and outside the organisation.
• Tertiary qualification in commerce, economics, transport planning, technology or a related discipline.

At Auckland Transport, people are at the heart of everything we do. We're proud to foster a workplace where inclusion isn't just encouraged- it's embedded in our culture. We celebrate diversity in all its forms and are committed to creating an environment where everyone feels safe, respected, valued, and supported. Our values guide how we work and connect: Manaakitanga - we care deeply for our communities; Tiakitanga - we prioritise safety in every journey; Whanaungatanga - we build strong relationships; and Auahatanga - we strive to be better, bolder, together.

Join a high-performing and future-focused leadership team, collaborating with senior executives who are driving strategic change and shaping the future of transport in Tāmaki Makaurau.

We tiaki all those who use transport in Tāmaki Makaurau.