Product Marketing Manager - Ranger

Tribe Group; Auckland; On-site; NZD 95,000 - 130,000; Full time

Benefits offered by this job

Product ownership

End-to-end marketing

Global exposure

Autonomy & accountability

Travel to market

Job summary

Ford NZ in Auckland is seeking a Product Marketing Manager for Ranger to own the commercial and product marketing, delivering performance end-to-end across market share, profitability, and lead generation with a wide stakeholder group across Ford NZ, the dealer network, and global teams.

You will partner with Sales, Product and Marketing to shape differentiation, launch new products, and drive demand in a fast-moving, governance-driven environment.

Qualifications

• 8+ years in B2C product marketing or commercial ownership.
• Experience with automotive or commercial vehicle segments is highly preferred.
• Ability to build business cases and trade-offs.
• Comfort translating product details into clear messaging.
• Strong project management with multiple moving parts.

Responsibilities

• Own Ranger strategy and performance across market share, profit and lead generation.
• Provide upstream product input to global teams.
• Shape positioning, messaging and competitive advantage.
• Lead launch planning (pricing, dealer readiness, training, events, comms).
• Drive demand across campaigns and channels with marketing and sales alignment.
• Collaborate with Sales to support funnel conversion.
• Coordinate agency briefing and delivery to hit KPIs.
• Ensure product and campaign claims are accurate and compliant.

Skills

B2C product marketing

Automotive exposure

Business case development

Product/technical detail

Project management

Stakeholder influence

Analytical mindset

Agency management

Job description

About The Opportunity

Ford is an iconic global brand with a proud local legacy, and a culture built on respect, service, and delivering a great customer experience across the full lifecycle (pre-sales, service and after sales).

Based in Ellerslie, Ford NZ is on a transformation journey to remain an innovative market leader. With deep heritage (120 years in NZ) and the scale of a global organisation, it’s a fast-moving environment where pace, process, governance and stakeholder management matter — you’ll be comfortable navigating structure and ambiguity while keeping delivery tight and outcomes clear.

The marketing team is a highly collaborative, delivery-led environment with strong cross-functional involvement. Marketing works closely with Product, Sales and the wider business, and success comes from people who can work through complexity, influence stakeholders, and maintain momentum while operating within a global brand and governance framework.

Tribe are proud to be partnering with Ford on a number of new roles to support their mission to grow market share.

This Product Marketing Manager – Ranger role is the commercial and product marketing owner for Ford Ranger in New Zealand. You’ll own performance end-to-end across market share, profitability and lead generation, with a wide stakeholder group across Ford NZ, the dealer network, and global teams.

In This Role, You Will

• Own Ranger strategy and performance across market share, profit and lead generation
• Provide upstream product input — feeding voice-of-customer into global teams
• Shape and deliver product differentiation: positioning, messaging and competitive advantage
• Lead launch planning and execution (pricing, dealer readiness, training, events, comms)
• Drive demand generation across campaigns and channels, partnering with the wider marketing team
• Work closely with Sales (incl. fleet/government channels) to support conversion through the funnel
• Partner with Sales Operations on ordering/forecasting inputs (mix, variants, colours)
• Own agency briefing and delivery — ensuring campaigns land on time, on budget, and hit KPIs
• Ensure product and campaign claims are accurate, compliant and launch-ready (detail matters)

What You’ll Bring

• Proven B2C product marketing / commercial ownership experience (8+ years preferred)
• Strong automotive and commercial vehicle exposure strongly preferred (ute/pickup/van/truck)
• Commercial confidence: business cases, margin thinking, performance trade-offs
• Comfortable with product/technical detail without getting overly technical or verbose
• Exceptional project management and delivery discipline — lots of moving parts at once
• Stakeholder influence: can align Sales, Product, Marketing, Dealers and global counterparts
• Strong analytical ability — tracking KPIs and using insights to adjust plan and spend
• Strong agency management — crisp briefs, high standards, and follow-through to delivery

What’s on Offer

• Rare “product owner” remit for one of NZ’s most high-profile vehicle brand
• Broad scope: product, commercial performance, launches, campaigns and dealer enablement
• High pace, high complexity role with real influence and visibility across the business
• Collaborative team culture with autonomy, support, and clear accountability
• Opportunity to work within a global organisation and shape outcomes locally and upstream
• Some travel to connect with market and dealer network (not sales-level travel)

you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.