Performance Marketing Specialist – Digital Education

Auckland University of Technology; Auckland; On-site; NZD 93,000 - 114,000; Full time

Job summary

Auckland University of Technology (AUT) is hiring a Digital Marketing Specialist for AUT Online. You will lead planning and execution of paid search and other digital activities, with a strong focus on analytics, reporting and performance insights to drive lead generation for AUT's online programmes.

This full-time, fixed-term role until December 2028 is based at AUT's City Campus and offers opportunities to turn complex data into actionable strategies, support a growth portfolio, and

Qualifications

• At least 5 years' experience in marketing, including 2+ years in digital marketing, performance marketing, paid media or marketing analytics roles
• Proven experience delivering and optimising performance-focused digital campaigns, particularly across paid search and other lead-generation channels
• Strong analytical skills and hands-on experience with Google Ads, GA4, GTM and digital reporting or visualisation tools
• Understanding of performance marketing principles and customer lifecycle management
• Advanced ability to analyse campaign and customer journey data, identify meaningful trends and translate findings into clear recommendations
• Demonstrated experience developing dashboards, recurring performance reports and measurement frameworks for both marketing specialists and non-technical stakeholders
• Strong working knowledge of digital measurement principles, including conversion tracking, attribution, campaign tagging and data quality
• Confidence working with spreadsheets and large datasets, including the ability to reconcile information from multiple systems and identify discrepancies or gaps
• Strong understanding of paid search strategy, account structure, keyword performance, bidding, testing and conversion optimisation
• A commitment to equity, diversity and inclusion and supportive of AUT's Te Aronui journey.

Responsibilities

• Drive measurable digital marketing performance and lead generation for AUT's online programmes
• Hands-on role delivering and optimising paid search and other digital activity, with a strong focus on analytics, reporting and performance insights
• Work at the intersection of strategy, performance data and digital execution in a growing digital education portfolio
• Turn complex marketing data into clear insights, recommendations and actions that improve campaign and conversion performance
• In this role you will be part of implementing AUT Online’s digital marketing strategy, with a strong focus on student recruitment, lead generation, and engagement.
• You will support the planning, delivery and optimisation of AUT Online’s digital marketing activity, with particular focus on paid search, campaign analytics, performance reporting and conversion improvement.

Skills

Digital marketing

Analytics

Paid media

Campaign optimization

Data storytelling

Tools

Google Ads

GA4

GTM

Excel

Data visualization

Job description

Auckland University of Technology (AUT) is hiring a Digital Marketing Specialist for AUT Online. You will lead planning and execution of paid search and other digital activities, with a strong focus on analytics, reporting and performance insights to drive lead generation for AUT's online programmes.

This full-time, fixed-term role until December 2028 is based at AUT's City Campus and offers opportunities to turn complex data into actionable strategies, support a growth portfolio, and