Lead Gen & Analytics Digital Marketing Specialist

Auckland University of Technology (AUT); Auckland; Hybrid; NZD 93,000 - 114,000; Full time

Job summary

Auckland University of Technology (AUT) Online is recruiting for a Digital Marketing Specialist to drive performance across its online programmes. The role is hands-on, focusing on paid search, analytics and lead generation, and is based at AUT’s City Campus.

It is a full-time, fixed-term position through December 2028, aimed at growing AUT Online’s high-performing digital education portfolio. You will implement AUT Online’s digital marketing strategy, manage campaigns end-to-end, and translate

Qualifications

• At least 5 years’ experience in marketing, including 2+ years in digital marketing or analytics roles.
• Proven experience delivering and optimising performance-focused digital campaigns across paid search and lead-generation channels.
• Strong analytical skills with Google Ads, GA4, GTM and digital reporting tools.
• Ability to develop dashboards and measurement frameworks for stakeholders.
• Experience with conversion tracking, attribution and data quality management.
• Desirable familiarity with SEO principles and tools.

Responsibilities

• Drive measurable digital marketing performance and lead generation for AUT Online.
• Hands-on role delivering and optimising paid search and other digital activity with a strong focus on analytics and reporting.
• Work at the intersection of strategy, performance data and digital execution in AUT Online’s growing portfolio.
• Turn complex marketing data into clear insights, recommendations and actions to improve campaigns.
• Plan, deliver and optimise AUT Online’s digital marketing activity across paid and organic channels.

Skills

Digital marketing

Performance marketing

Paid media

Marketing analytics

Analytics

Conversion tracking

Data interpretation

Tools

Google Ads

GA4

GTM

Reporting tools

Job description

Auckland University of Technology (AUT) Online is recruiting for a Digital Marketing Specialist to drive performance across its online programmes. The role is hands-on, focusing on paid search, analytics and lead generation, and is based at AUT’s City Campus.

It is a full-time, fixed-term position through December 2028, aimed at growing AUT Online’s high-performing digital education portfolio. You will implement AUT Online’s digital marketing strategy, manage campaigns end-to-end, and translate