Paid Social Specialist

Xero; Wellington; On-site; NZD 90,000 - 120,000; Full time

Job summary

Xero is seeking a Paid Social Specialist to shape and execute paid social strategies that connect small businesses, accountants and bookkeepers to Xero’s platform. You will plan, launch, and optimise full funnel campaigns across Meta, TikTok, Reddit and LinkedIn to drive scalable growth and measurable ROI.

You will join a collaborative performance digital team, partnering with data science and creative optimisation to run campaigns, test new ideas, and refine customer journeys.

Qualifications

• H hands-on experience planning, launching, and optimizing paid social campaigns.
• Background using ad management tools across channels to drive customer acquisition.
• Proven expertise in audience segmentation, budget management, and continuous testing.
• Strong analytical capabilities to evaluate metrics and refine strategies.
• Collaborative communication with data, creative, and partner marketing teams.

Responsibilities

• Launch and manage high-performing campaigns across Meta, TikTok, Reddit and LinkedIn.
• Execute a creative and audience testing roadmap with data science and creative optimisation teams.
• Leverage customer data platforms to build targeted audience segments and improve incrementality.
• Work with media partners to identify opportunities for growth, new products and testing betas.

Skills

Paid social strategy planning

Campaign launching & optimisation

Audience segmentation

Budget management

A/B testing

Analytical interpretation of data

Cross-functional collaboration

Tools

LinkedIn Ads Manager

Meta Ads Manager

TikTok Ads Manager

Reddit Ads Manager

Job description

The role / impact

As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero’s platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment.

By managing budget allocation, audience targeting, and campaign testing, your work directly influences how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive around the world.

The team & how they connect

You will join a collaborative performance digital team that sits at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimisation, and brand specialists to deliver cohesive paid social strategies. Together, they share ideas openly, experiment with new ideas, and support each other to reach common goals.

Initially, the role will focus on:

• Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software
• Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists
• Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality
• Working with our media partners to identify opportunities for growth, new products and testing betas.

Where and how you can work

We offer a flexible hybrid working environment that balances working from home with regular collaborative time in our modern office space. You can join your team on designated boost days to connect, brainstorm, and build relationships in person, while enjoying the flexibility to work remotely throughout the week.

Here are some of the things we are looking for:

• You bring hands-on experience planning, launching, and optimising paid social campaigns within a digital performance or SaaS environment
• A background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition
• Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
• Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies
• Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams
• Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks

At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.