Paid Social Specialist

Apply; Wellington; Hybrid; NZD 90,000 - 130,000; Full time

Job summary

Xero is seeking a Paid Social Specialist to shape and execute paid social strategies that connect small businesses, accountants and bookkeepers with Xero's platform. You will plan, launch, and optimise full funnel campaigns to drive growth and measurable ROI.

You will collaborate with a cross-functional team across marketing, data science and creative design, using data to refine customer journeys and improve campaign incrementality while staying aligned with business goals.

Qualifications

• Hands-on experience planning, launching, and optimizing paid social campaigns in a digital performance or SaaS environment.
• Experience with ad management tools across LinkedIn, Meta, and TikTok to drive customer acquisition.
• Expertise in audience segmentation, budget management, and continuous A/B testing.
• Strong analytical capabilities to evaluate metrics and refine strategies.
• Collaborative communication to work with data, creative, and partner marketing teams.
• Familiarity with tracking solutions and performance reporting frameworks.

Responsibilities

• Launch and manage high-performing campaigns across Meta, TikTok, Reddit, and LinkedIn.
• Execute a creative and audience testing roadmap with data science and creative optimisation.
• Leverage customer data platforms to build targeted segments and improve incrementality.
• Collaborate with media partners to identify growth opportunities and testing betas.

Skills

Paid social strategy

Campaign planning

A/B testing

Audience segmentation

Budget management

Data analysis

Cross-functional collaboration

Tools

LinkedIn Ads Manager

Meta Ads Manager

TikTok Ads Manager

Analytics platforms

Job description

The role / impact

As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero's platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment.

By managing budget allocation, audience targeting, and campaign testing, your work directly influences how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive around the world.

The team & how they connect

You will join a collaborative performance digital team that sits at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimisation, and brand specialists to deliver cohesive paid social strategies. Together, they share ideas openly, experiment with new ideas, and support each other to reach common goals.

Initially, the role will focus on:

• Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software

• Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists

• Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality

• Working with our media partners to identify opportunities for growth, new products and testing betas.

Where and how you can work

We offer a flexible hybrid working environment that balances working from home with regular collaborative time in our modern office space. You can join your team on designated boost days to connect, brainstorm, and build relationships in person, while enjoying the flexibility to work remotely throughout the week.

Here are some of the things we are looking for:

• You bring hands-on experience planning, launching, and optimising paid social campaigns within a digital performance or SaaS environment

• A background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition

• Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies

• Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies

• Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams

• Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks