Paid Social Specialist

Socket.dev; Wellington; Hybrid; NZD 70,000 - 100,000; Full time

Job summary

Socket.dev is seeking a Paid Social Specialist to shape and execute paid social strategies that connect small businesses and partners with Xero's platform. You will plan, launch, and optimise full funnel campaigns across Meta, TikTok, Reddit and LinkedIn to drive scalable growth.

You will analyse campaign data, refine customer journeys, and collaborate with data science and creative teams to test and improve performance.

Qualifications

• Hands-on experience planning, launching, and optimising paid social campaigns in a digital performance or SaaS environment.

Responsibilities

• Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software.
• Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists.
• Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality.
• Working with media partners to identify opportunities for growth, new products and testing betas.

Skills

Paid social planning

Campaign management

Audience segmentation

Budget management

A/B testing

Data analysis

Cross-functional collaboration

Performance reporting

Communication

Tracking & attribution

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Reddit Ads Manager

Meta Business Suite

Job description

The role / impact

As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero's platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment.

By managing budget allocation, audience targeting, and campaign testing, your work directly influences how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive around the world.

The team & how they connect

You will join a collaborative performance digital team that sits at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimisation, and brand specialists to deliver cohesive paid social strategies. Together, they share ideas openly, experiment with new ideas, and support each other to reach common goals.

Initially, the role will focus on:

• Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software

• Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists

• Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality

• Working with our media partners to identify opportunities for growth, new products and testing betas.

Where and how you can work

We offer a flexible hybrid working environment that balances working from home with regular collaborative time in our modern office space. You can join your team on designated boost days to connect, brainstorm, and build relationships in person, while enjoying the flexibility to work remotely throughout the week.

Here are some of the things we are looking for:

• You bring hands-on experience planning, launching, and optimising paid social campaigns within a digital performance or SaaS environment

• A background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition

• Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies

• Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies

• Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams

• Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks