North Island Regional Sales Leader - Growth & Execution

George Weston Foods; Wellington; Hybrid; NZD 140,000 - 190,000; Full time

Job summary

George Weston Foods is seeking a Regional Sales Manager for the North Island to lead and develop a team of Area Managers, driving sales performance and customer outcomes across the region.

As a key field leader, you will partner with Key Account teams and internal stakeholders to align priorities, coach teams, deliver ambitious targets, and build a high‑performance culture that reflects GWF values.

Qualifications

• Significant leadership experience, ideally FMCG/retail.
• Proven track record of delivering sales growth and commercial results.
• Strong coaching and people development capability.
• Experience leading high-performing teams through change and transformation.
• Excellent stakeholder management and relationship-building skills.
• Analytical and problem-solving abilities.
• Continuous improvement mindset and results focus.
• Ability to inspire and engage dispersed teams.

Responsibilities

• Lead, coach and develop a team of Area Managers to achieve sales and execution objectives.
• Drive engagement, accountability and performance through regular coaching and field-based support.
• Deliver sales, KPI and cost targets across the North Island region.
• Ensure consistent execution of customer strategies and business priorities in market.
• Build strong relationships with customers and key internal stakeholders.
• Lead continuous improvement initiatives and support successful change implementation.
• Champion health, safety and wellbeing, fostering a positive safety culture across the region.
• Embed GWF values, behaviours and leadership expectations throughout the team.

Skills

Leadership experience

Sales growth

Coaching

Change management

Stakeholder management

Analytical skills

Continuous improvement

People engagement

Job description

George Weston Foods is seeking a Regional Sales Manager for the North Island to lead and develop a team of Area Managers, driving sales performance and customer outcomes across the region.

As a key field leader, you will partner with Key Account teams and internal stakeholders to align priorities, coach teams, deliver ambitious targets, and build a high‑performance culture that reflects GWF values.