Marketing Specialist

Auckland Council; Auckland; Hybrid; NZD 65,000 - 90,000; Full time

Benefits offered by this job

Employee benefits

KiwiSaver contribution

Job summary

Auckland Council is seeking an experienced Marketing Specialist on a 12-month fixed-term contract to deliver integrated marketing activities that engage Aucklanders and support key organisational priorities.

You’ll work with a busy team to develop campaigns, use data and insights to optimise performance, and build capability in data-driven marketing across the wider team. The role emphasises collaboration with internal stakeholders and diverse communities.

Qualifications

• 3+ years experience in a marketing, campaign management or communications role.
• Strong understanding of integrated marketing principles and campaign delivery.
• Experience using marketing data, customer insights or performance reporting to support decision making and continuous improvement.
• Well-developed stakeholder engagement and relationship management skills.
• Excellent planning, organisational and project management capabilities.

Responsibilities

• Partner with internal stakeholders, agencies and subject matter experts to deliver impactful marketing initiatives.
• Take briefs for marketing campaigns and manage the asset production process.
• Use customer insights, audience data and campaign results to inform marketing decisions and optimise performance.
• Monitor, evaluate and report on campaign effectiveness, identifying opportunities to improve outcomes and value.
• Help build best-practice capability in data-driven marketing across the wider team.

Skills

Marketing experience

Integrated marketing

Data-driven marketing

Stakeholder engagement

Planning and project management

Education

Marketing/communications degree

Job description

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• Drive smarter, data-led marketing that improves campaign performance
• Deliver meaningful engagement across diverse Auckland communities
• Fixed-term opportunity with variety, autonomy and impact

We're looking for an experienced marketing professional to join our team on a 12-month fixed-term contract.

As Marketing Specialist, you'll help deliver integrated marketing activity that engages Aucklanders and supports key organisational priorities. Working closely with your team and stakeholders across the business, you'll develop and implement campaigns that explain and promote the myriad services, events and information that council provides to Aucklanders.

This role is ideal for a marketer who enjoys combining creativity with customer insights and data to deliver impactful outcomes. You'll play an important role in helping grow our capability in data-led marketing, bringing fresh thinking around audience segmentation, campaign measurement, optimisation and demonstrating marketing value.

Operating within a busy team of four and supported by a wider group of marketers, you'll partner with a wide range of stakeholders to deliver effective marketing outcomes that are inclusive, customer-focused and aligned to organisational objectives.

Day-to-day you could expect to:

• Partner with internal stakeholders, agencies and subject matter experts to deliver impactful marketing initiatives
• Take briefs for marketing campaigns and manage the asset production process
• Use customer insights, audience data and campaign results to inform marketing decisions and optimise performance
• Monitor, evaluate and report on campaign effectiveness, identifying opportunities to improve outcomes and value
• Help build best-practice capability in data-driven marketing across the wider team

You’ll be a confident marketing professional with experience delivering successful campaigns in a complex organisational environment. You're comfortable working in a team, balancing multiple priorities, building strong stakeholder relationships and translating insights into practical marketing solutions.

You're naturally curious about customer behaviour and campaign performance, and you enjoy using data to understand what's working and where improvements can be made. While you don't need to be a specialist analyst, you'll bring a strong appreciation for evidence-based marketing and be keen to help lift capability in this space.

Experience working within local government, the public sector, highly regulated industries, or complex organisations will be advantageous. You'll also bring an appreciation for engaging diverse communities and audiences, with experience working alongside Māori, Pasifika, ethnic communities or other minority population groups.

You’ll also have:

• 3+ years experience in a marketing, campaign management or communications role
• Strong understanding of integrated marketing principles and campaign delivery
• Experience using marketing data, customer insights or performance reporting to support decision making and continuous improvement
• Well-developed stakeholder engagement and relationship management skills
• Excellent planning, organisational and project management capabilities
• Tertiary qualification in marketing, communications or a related discipline

Auckland Council is the largest local government council across Oceania, serving over 1.7 million people and contributing towards making Tāmaki Makaurau a world-class city.

We offer a range of employee benefits and proudly support flexible working options where possible.

We are a diverse organisation – we value diversity in our thinking, and we can only achieve that with a diverse team!

You can find the position description here

Applications close: Tuesday 29th September

Applications will be reviewed as they are received, and this advert may close earlier than the advertised closing date if a suitable candidate is identified.

Qualification Checks will be conducted along with other relevant pre-employment checks required for employment with Auckland Council.

• You’ll have access to a range of fantastic Auckland Council benefits, EAP services, an Oranga Day and discounted Leisure Centre membership and a range of other partnership discounts! View a snapshot of some of our employee benefits here :
• Our employer KiwiSaver contribution is additional to base salary offered.

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By applying for this role, you consent to Council obtaining a reference from your current employer, including information about any active conduct investigations and current performance management processes, if you are the preferred candidate. Reference checks will only be undertaken at the preferred candidate stage. Any non-active performance or conduct matters may also be discussed with referees as part of the reference checking process.

If you do not consent to this information being provided, Council may be unable to properly assess your application and your application will not progress further. If you wish to withhold your consent, or to access or correct your personal information, please contact the Privacy Officer at [e-mail] .

Auckland Council is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.