Marketing Lead – Campaigns & Ops (NZ)

Patagonia; Queenstown; On-site; NZD 90,000 - 120,000; Full time

Job summary

Patagonia in Aotearoa New Zealand, Tāhuna Queenstown, is hiring a Marketing Lead to bring NZ marketing to life and connect people to our brand and mission to protect our home planet.

Based out of the Queenstown office, the role sits at the centre of our marketing ecosystem—connecting teams, processes, and timelines to execute campaigns across retail, wholesale and ecommerce with global strategy in mind.

Qualifications

• Experienced in marketing coordination, campaign delivery or marketing operations.
• Highly organised, with a natural ability to manage multiple priorities without losing the detail.
• A clear, thoughtful communicator who builds strong relationships across teams.
• Comfortable working behind the scenes to make things happen — and stepping forward to take ownership when needed.
• A problem solver who enjoys improving systems and finding better ways of working.
• Confident influencing without formal authority, bringing people together to get things done.
• Curious, adaptable, and open to learning new tools and approaches.
• Connected to Patagonia's mission and the communities we serve.

Responsibilities

• Support the execution of the NZ marketing plan, ensuring campaigns and initiatives are delivered on time, on brand, and with strong attention to detail.
• Own and optimise marketing operations, including execution of seasonal calendars, asset workflows, and cross-channel coordination.
• Enable aligned execution across retail, wholesale and ecommerce, supporting a consistent and elevated brand experience.
• Act as a key connector across teams, influencing alignment and driving clarity across multiple stakeholders and priorities.
• Continuously improve marketing effectiveness, identifying opportunities to streamline processes and enhance delivery.

Skills

Marketing coordination

Campaign delivery

Marketing operations

Organised

Communication

Influencing without authority

Problem solving

Learning new tools

Local market knowledge

Job description

Patagonia in Aotearoa New Zealand, Tāhuna Queenstown, is hiring a Marketing Lead to bring NZ marketing to life and connect people to our brand and mission to protect our home planet.

Based out of the Queenstown office, the role sits at the centre of our marketing ecosystem—connecting teams, processes, and timelines to execute campaigns across retail, wholesale and ecommerce with global strategy in mind.