Marketing & Development Specialist

Petersons Global Sales Limited; Rotorua; On-site; NZD 68,000 - 72,000; Full time

Benefits offered by this job

Flexible hours

4-day work week

Job summary

Peterson Portable Sawmills in Rotorua is seeking a Marketing & Development Specialist to plan and deliver our marketing activity and help grow international dealer networks. You will craft campaigns, update our website, and produce content for multiple channels.

You’ll be empowered to shape brand voice, manage CRM journeys, and contribute to events while learning about sawmills and rural industry markets. A four-day week and flexible hours support work-life balance.

Qualifications

• Marketing experience, training, or relevant qualifications.
• Strong written and verbal communication skills.
• Customer and audience empathy—ability to create messages that connect with real people.
• Experience with social-media marketing including Facebook, Instagram, Meta advertising, Google advertising, and YouTube.
• Experience with WordPress, SEO, Google Analytics, website content, and online customer journeys.
• Understanding of CRM systems, marketing automation, lead management, and customer communications.
• Excellent copywriting and storytelling ability.
• Graphic-design capability and good eye for layout, branding, and clear visual communication.
• Confidence using Microsoft Office, Excel, Canva, cloud-based programs, and AI tools.
• Photography skills with ability to direct people or scenes.
• Basic video filming/editing ability, with eagerness to grow.
• Good research skills and a practical “find a way” attitude.
• Ability to work independently, prioritize tasks, and follow through.

Responsibilities

• Develop, implement, measure, and report on an annual marketing plan.
• Manage and improve WordPress website, SEO, online content, and user experience.
• Create and schedule digital marketing across Google, Meta, Facebook, Instagram, YouTube, newsletters, and more.
• Produce strong written content including customer stories, newsletters, articles, press releases, advertising copy, and promotional material.
• Take and edit photography and video for social media, ads, customer stories, demos, and training material.
• Create branded marketing materials including brochures, banners, ads, and digital assets.
• Maintain and improve CRM, automated journeys, data, reports, and dealer access.
• Plan and promote events, international shows, dealer events, and travel itineraries.
• Research and nurture new representations worldwide with CEO assistance.
• Assist with IT, software, cloud systems, logins, backups, and liaise with providers.
• Support customers at Rotorua yard and help create excellent customer experiences.

Skills

Marketing experience

Communication skills

Social media marketing

WordPress

CRM experience

Copywriting

Photography

Video editing basics

AI tools

Canva

Tools

WordPress

Google Analytics

Canva

Excel

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Peterson Portable Sawmills | Rotorua | 26–40 hours per week, Mon–Thurs

$68-72k per annum FTE, regular reviews with room to move based on results

Peterson Portable Sawmills is looking for a creative, capable, and self-drivenMarketing & Development Specialistto help grow our global brand from Rotorua.

We are a proud New Zealand designer and manufacturer of the original swingblade portable sawmill. Our mills are used all over the world by people building homes, businesses, lifestyles, and timber projects of every kind. We are a small, family-based team with an international reach, working hard to make a big impact without sawing through the marketing budget.

This is a varied, practical, hands-on role for someone who enjoys marketing, storytelling, digital content, problem-solving, and connecting with people. No two days will be cut from the same log. On any day you may be planning a campaign, creating a reel, updating the website, writing an owner story, helping organise an overseas demonstration, trying to figure out why someone’s emails turned to sawdust, or researching and supporting a new dealer on the other side of the world.

The role

You will take on a sole charge role in planning and delivering our marketing activity, while also helping build new international dealer and representative networks.

Key areas of responsibility include:

• Developing, implementing, measuring, and reporting on an annual marketing plan.
• Managing and improving our WordPress website, SEO, online content, and user experience.
• Creating and scheduling engaging digital marketing across Google, Meta, Facebook, Instagram, YouTube, newsletters, and other relevant channels.
• Producing strong written content, including customer stories, newsletters, articles, press releases, advertising copy, and promotional material.
• Taking and editing quality photography and video for social media, advertising, customer stories, demonstrations, and training material.
• Creating branded marketing material including brochures, banners, flags, apparel, merchandise, ads, presentations, and digital assets.
• Maintaining and improving our CRM, customer communications, automated journeys, contact data, reports, and dealer access.
• Planning, organising and promotion of events, international shows, customer demonstrations, dealer events, and travel itineraries.
• Researching, qualifying, and nurturing new representatives worldwide, training them and maintaining excellent rapport and support, with CEO assistance.
• Helping maintain smooth office IT, software, cloud systems, logins, backups, and communications, including liaising with technical providers when needed.
• Supporting customers and visitors to our Rotorua yard and helping create a first-class customer experience.

Our thoughts on AI

We're pro AI but still learning. We think it's a great tool for doing better work faster. Please share your tips and tricks on workflows and uses, and we will do the same!

About you

You do not need to know everything about sawmills on day one — we will provide full product training — but you will need to be curious, resourceful, confident with technology, and keen to learn. You will know how to turn raw ideas into polished campaigns on a budget —preferably with less dust than our workshop.

You may suit this role if you have:

• Marketing experience, training, or relevant qualifications.
• Strong written and verbal communication skills.
• Customer and audience empathy—the ability to create messages that feel relevant and connect with real people.
• Experience with social-media marketing, including Facebook, Instagram, Meta advertising, Google advertising, and YouTube.
• Experience with WordPress, SEO, Google Analytics, website content, and online customer journeys.
• An understanding of CRM systems, marketing automation, lead management, and customer communications.
• Excellent copywriting and storytelling ability.
• Graphic-design capability and a good eye for layout, branding, and clear visual communication.
• Confidence using Microsoft Office, Excel, Canva, cloud-based programs, and AI tools.
• Photography skills, including an eye for a great shot and the ability to direct people or scenes.
• Basic video filming and editing ability, with enthusiasm to build your skills further.
• Good research skills and a practical “find a way” attitude.
• The ability to work independently, prioritise a wide range of tasks, and follow work through to completion.
• An interest in machinery, forestry, woodworking, rural industries, export, or practical hands‑on equipment would be a real advantage.

What we offer

This is an opportunity to learn and grow with us, and make a genuine difference in a well-established New Zealand business with customers and representatives around the world. When your Meta ads die, we will cry with you. And then ask AI how to fix it.

You will receive:

• A flexible 28–40 hour, four-day work week; Monday to Thursday.
• Remuneration starting around $68-72k per annum FTE (full time equivalent based on 40hrs), reviewable at 3 months, 6 months, and yearly, with room to move on results
• A role with autonomy, variety, and scope to bring your own ideas to life.
• Support from a close-knit, experienced, long-term team.
• Full product training on to our current marketing, systems, and processes.
• Ongoing learning opportunities across AI, digital marketing, SEO, video, IT, and other evolving platforms.
• Flexible management of work hours around family commitments where practical.
• Access to free firewood from our yard.

Learn more about us atwww.petersonsawmills.com.

Applicants must already have the legal right to work in New Zealand and must be living in Rotorua, or able to relocate and be based in Rotorua within the next 3 months.

NOTE: Kerris Browne, CEO, will be overseas until 15 October. Questions can be emailed to****@ariasfarm.comwhile she is travelling.

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