Intermediate Graphic Designer

Kenzzi; Auckland; On-site; NZD 70,000 - 90,000; Full time

Job summary

CARL’S, a US food brand within the KENZZI Group, seeks a mid-level creative designer to transform briefs into engaging social visuals, CapCut video edits, and AI imagery, while aligning with the brand’s identity.

You’ll collaborate with marketing to produce landing pages and email designs that drive awareness, engagement and sales, ensuring consistency across channels and delivering assets on schedule.

Qualifications

• Professional graphic design experience with a strong digital portfolio.
• Excellent typography, layout, composition and visual storytelling skills.
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, including image retouching and compositing.
• Confident video editing in CapCut, with examples of short-form social content.
• Practical experience creating AI imagery and integrating visuals into finished designs.
• Experience designing website landing pages and emails with responsive layouts.
• Understanding of how creative choices influence attention, engagement and conversion.
• Ability to manage briefs independently and deliver multiple projects to deadline.

Responsibilities

• Design social media content: static posts, carousels, stories and paid ads.
• Edit videos in CapCut: turn footage into TikToks, Reels and ads with strong hooks and captions.
• Create AI imagery: generate, refine, retouch and composite visuals in Adobe tools.
• Design website landing pages with clear product messaging and guidance to purchase.
• Design emails with strong visual hierarchy and mobile readability.
• Develop creative variations for testing and refine with feedback.
• Maintain brand consistency across digital channels.
• Manage delivery: build templates, organize files and meet deadlines.

Skills

Graphic design

Visual storytelling

Typography

Time management

Communication

Tools

Adobe Photoshop

Adobe Illustrator

CapCut

AI imagery tools

Job description

CARL’S is a new US food brand within KENZZI Group, focused on making everyday meals easier. You’ll help bring the brand to life through content that makes our food look appetising, shows how it fits into everyday routines and connects with our US audience.

About the role

You’ll take projects from brief through to finished creative, combining strong design skills in Adobe Creative Suite with video editing in CapCut and hands-on experience creating AI imagery.

Working closely with our marketing and social media team, you’ll turn campaign ideas into polished assets that support brand awareness, engagement and sales. You should be confident interpreting briefs, explaining your design decisions and managing your workload.

What you’ll do

Design social media content: Create static posts, carousels, stories and paid social ads tailored to each platform.

Edit videos in CapCut: Turn UGC, product footage and supplied clips into TikToks, Reels and video ads with strong hooks, pacing, captions, sound and clear calls to action.

Create AI imagery: Generate and refine brand-relevant product and lifestyle visuals, then retouch and composite them in Adobe tools. Check outputs for realistic food textures, accurate products and visual consistency.

Design website landing pages: Create clear, engaging layouts that communicate product benefits and guide visitors towards purchase.

Design emails: Produce campaign and promotional email designs with strong visual hierarchy, mobile readability and clear calls to action.

Develop creative variations: Adapt layouts, messaging, imagery and video edits for testing, then refine them using feedback and performance insights.

Maintain brand consistency: Apply typography, colour and imagery consistently across all digital channels.

Manage delivery and quality: Build reusable templates, organise files, meet deadlines and check assets before handover.

What you’ll bring

Professional graphic design experience at an intermediate level, supported by a strong digital portfolio.

Excellent typography, layout, composition and visual storytelling skills.

Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, including image retouching and compositing.

Confident video editing skills in CapCut, with examples of short-form social content.

Practical experience creating AI imagery, including prompting, refining outputs and integrating generated visuals into finished designs.

Experience designing website landing pages and emails, with an understanding of responsive layouts and mobile-first design.

An understanding of how creative choices influence attention, engagement and conversion.

The ability to manage briefs independently, incorporate feedback and deliver several projects to deadline.

Strong organisation and communication skills.

Experience with food brands, e-commerce or US audiences would be a strong advantage.

Your first 90 days

You’ll get familiar with CARL’S products, audience and visual identity, then take ownership of social graphics, CapCut video edits, AI imagery, landing page and email design briefs. You’ll establish useful templates and an organised workflow, using feedback and performance insights to improve your creative.