In-Store Brand Experience Lead

merchant1948; Auckland; Presencial; NZD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Free shoes each season

Discounts across Overland brands

Central location with parking and near

Descripción de la vacante

Merchant 1948 in Auckland is seeking an experienced In-Store Brand Experience Manager to lead visual merchandising, brand presentation and customer experience across our retail networks in New Zealand and Australia.

You will drive VM strategies, collaborate with Marketing and Creative teams, and manage external suppliers to deliver on-brand activations on time and within budget. This senior role requires leadership, strong stakeholder management and commercial thinking.

Formación

• 6+ years' experience in Visual Merchandising, Retail Marketing, Store Design or a similar role.
• Strong understanding of brand identity and translating guidelines into engaging physical retail experiences.
• Experience developing visual concepts, store layouts, mock-ups and creative ideas to stakeholders.
• Proficiency in Adobe Photoshop, InDesign or similar design tools.
• Proven experience managing external suppliers, budgets and production timelines.
• Strong stakeholder management skills, with the confidence to build relationships across retail, marketing, landlords and external partners.
• Highly organised with the ability to manage multiple brands, projects and competing priorities.
• A commercially minded and collaborative leader who can inspire others and turn creative ideas into effective customer experiences.

Responsabilidades

• Lead the development and execution of visual merchandising strategies across our retail network, aligned with brand guidelines, seasonal campaigns and commercial objectives.
• Concept and present visual mock-ups, store layouts, window displays and campaign installations ahead of execution.
• Develop clear VM guidelines and toolkits to ensure consistent execution across stores.
• Monitor sales performance, product trends and customer behaviour to optimise product placement and drive commercial results.
• Conduct regular store visits and virtual walk-throughs to maintain standards, identify opportunities and support store teams.
• Manage mall marketing relationships and promotional opportunities across our retail network.
• Coordinate campaign content, imagery and promotional submissions across mall websites, social channels and marketing portals.
• Build strong relationships with mall marketing teams to maximise brand visibility and exposure.
• Coordinate seasonal brand events, local partnerships, creator opportunities and media activity.
• Manage mall marketing budgets, campaign calendars and performance reporting.
• Lead the planning and rollout of seasonal campaigns, promotional activations and new product launches across New Zealand and Australia.
• Translate campaign concepts into engaging physical in-store experiences in collaboration with Marketing and Creative teams.
• Brief and manage external suppliers and contractors to deliver activation builds and installations.
• Ensure activations are delivered on-brand, safely, on time and within budget.
• Review campaign and activation performance, identifying opportunities and learnings for future initiatives.

Conocimientos

Visual Merchandising

Retail Marketing

Store Design

Brand Guidelines

Stakeholder Management

Leadership

Project Management

Herramientas

Adobe Photoshop

Adobe InDesign

Descripción del empleo

Merchant 1948 in Auckland is seeking an experienced In-Store Brand Experience Manager to lead visual merchandising, brand presentation and customer experience across our retail networks in New Zealand and Australia.

You will drive VM strategies, collaborate with Marketing and Creative teams, and manage external suppliers to deliver on-brand activations on time and within budget. This senior role requires leadership, strong stakeholder management and commercial thinking.