Hybrid Product Marketing Manager - AB Platform

K1 Industries; Auckland; Hybrid; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Travel for customer research and key市场

Job summary

Xero in Melbourne or Auckland is seeking a Product Marketing Manager for the Accountant & Bookkeeper Platform. You will build expertise in practice workflows, shaping messaging for Workpapers and tax, and developing customer proof to drive adoption.

You will partner with regional GTM teams to tailor campaigns, lifecycle programmes, and go-to-market plans that resonate across AU, NZ, UK, US and beyond.

Qualifications

• Bring a strong technical understanding of accounting, tax or compliance and adapt it quickly.
• Proven product marketing experience, ideally in B2B SaaS, with a track record of taking complex products to market.
• Translate highly technical compliance/audit/tax capabilities into clear, practical partner language.
• Collaborate across product, compliance, tax and regional teams while keeping many stakeholders aligned.
• Be curious about regional tax/compliance differences and work with specialists to get it right.

Responsibilities

• Shape positioning and messaging for the AB Platform across Workpapers and Tax.
• Plan lifecycle programmes and go-to-market plans to drive partner adoption.
• Build a living library of verified customer proof points to support campaigns.
• Go Further by turning insights into programs that make a difference for partners globally.

Skills

Accounting knowledge

B2B SaaS marketing

Stakeholder management

Technical storytelling

Job description

Xero in Melbourne or Auckland is seeking a Product Marketing Manager for the Accountant & Bookkeeper Platform. You will build expertise in practice workflows, shaping messaging for Workpapers and tax, and developing customer proof to drive adoption.

You will partner with regional GTM teams to tailor campaigns, lifecycle programmes, and go-to-market plans that resonate across AU, NZ, UK, US and beyond.