Growth Marketing Director: AI-Powered Growth Engine

released; Auckland; On-site; NZD 180,000 - 260,000; Full time

Job summary

Released is seeking a senior marketing leader to cover six months as Director, Marketing, then assume Director, Growth Marketing. You will own strategy for paid acquisition, lifecycle marketing, CRO, SEO/AEO, and lifecycle journeys, coordinating with marketing ops, rev ops, and AI engineering partners.

This is a global, scaling company with full ownership of the performance engine across regions. You will work with brand to set creative direction and create a closed-loop system that turns data

Qualifications

• 8+ years in performance, growth, or digital marketing, including experience leading a team.

Responsibilities

• Own the strategy, planning, and performance of paid acquisition and lifecycle marketing across search, social, display, and affiliate channels.
• Lead CRO plan across landing pages and the wider site with structured experimentation.
• Own the SEO/AEO strategy and content ops to improve demo conversions and MQL ARR.
• Own lifecycle journeys and marketing automation with marketing ops on tools like HubSpot and Outreach.
• Build an AI-native testing system to run weekly experiments and maintain a persistent knowledge layer.

Skills

Performance marketing

Growth marketing

Digital marketing

Leadership

Tools

HubSpot

Outreach

Webflow

Notion

Figma

Claude

AirOps

Job description

Released is seeking a senior marketing leader to cover six months as Director, Marketing, then assume Director, Growth Marketing. You will own strategy for paid acquisition, lifecycle marketing, CRO, SEO/AEO, and lifecycle journeys, coordinating with marketing ops, rev ops, and AI engineering partners.

This is a global, scaling company with full ownership of the performance engine across regions. You will work with brand to set creative direction and create a closed-loop system that turns data