Global Growth Digital Marketing Lead

Gallagher Group Limited; Hamilton; On-site; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Office-based role with flexibility

Global growth opportunities

Supportive team culture

Job summary

eShepherd, backed by Gallagher's 85+ years of innovation, is scaling a world-first virtual fencing solution for livestock. We are seeking a Digital Marketing Lead to own and accelerate our international growth through strategic and hands-on digital initiatives.

You'll drive customer acquisition, lead generation, and engagement across markets, optimize paid media and SEO, and build scalable programmes with strong analytics and partnerships. A growth mindset and collaboration are essential.

Qualifications

• Proven success driving customer acquisition and growth through digital channels.
• Experience across paid media, SEO, website optimisation, CRM and marketing automation.
• Strong analytical capability to turn data into actionable insights.
• Experience working across multiple markets or customer segments.
• Confident influencing stakeholders and managing external partners.
• Growth-stage, technology, SaaS or innovation-led background advantageous.

Responsibilities

• Develop and execute eShepherd's global digital marketing strategy.
• Drive customer acquisition through paid media, SEO, conversion optimisation, and digital campaigns.
• Manage agency and platform partnerships to maximize performance and return on investment.
• Use data, analytics, and experimentation to improve lead quality, pipeline contribution, and growth outcomes.
• Partner with agencies and technology providers to maximise performance and innovation.
• Work closely with regional marketing teams to enable consistent, scalable growth programmes worldwide.
• Identify emerging opportunities across digital platforms, marketing technology and AI-enabled solutions.

Skills

Digital marketing

Growth marketing

Lead generation

Paid media

SEO

Analytics

Stakeholder influence

Tools

CRM systems

Marketing automation

Google Analytics

Job description

eShepherd, backed by Gallagher's 85+ years of innovation, is scaling a world-first virtual fencing solution for livestock. We are seeking a Digital Marketing Lead to own and accelerate our international growth through strategic and hands-on digital initiatives.

You'll drive customer acquisition, lead generation, and engagement across markets, optimize paid media and SEO, and build scalable programmes with strong analytics and partnerships. A growth mindset and collaboration are essential.