Freelance Content Creator

Twine; New Zealand; On-site; NZD 45,000 - 56,000; Full time

Job summary

Twine is seeking a one-month contract Social Content Producer to shape the online presence of a dark literary brand exploring psychological and supernatural horror, grief, trauma, tarot, and taboo fiction. You will collaborate to turn original writing, reviews, and digital products into engaging social content that resonates with a niche audience and drives engagement and sales.

This role requires sensitivity to mature themes, a creative approach to visual storytelling, and the ability to adapt

Qualifications

• Proven experience creating social content for literary or niche brands.
• Strong portfolio showing visual storytelling and short-form video.
• Proficiency with Instagram and Facebook formats and algorithms.
• Ability to handle mature themes with professionalism.
• Experience with analytics and adapting strategies.
• Experience with TikTok, Pinterest, Threads, Etsy is a plus.
• Excellent communication and collaboration.
• Availability for a one-month, full-time contract.

Responsibilities

• Develop a weekly content calendar for Instagram and Facebook (7 posts per week).
• Produce reels, carousels, and visuals aligned with the brand tone and themes.
• Create original footage or imagery with hooks, retention strategies, calls to action.
• Adapt content based on analytics, feedback, and campaign launches.
• Collaborate on concepts, revisions, and approvals to meet brand standards.
• Optionally extend content reach to TikTok, Pinterest, Threads, or Etsy.

Skills

Social content creation

Visual storytelling

Short-form video

Carousel design

Analytics interpretation

Content planning

Communication

Tools

Instagram

Facebook

Job description

Join a one-month contract opportunity to shape the online presence of a dark literary brand specializing in psychological and supernatural horror, grief, trauma, tarot, and taboo fiction. You will collaborate closely to transform original writing, book and audiobook reviews, and digital products into compelling social content that resonates with a niche audience and drives engagement and sales. This role requires sensitivity to mature themes, a creative approach to visual storytelling, and the ability to adapt content strategies based on performance insights and launches.

Deliverables

• Develop a weekly content calendar tailored to Instagram and Facebook, ensuring at least seven posts per week.
• Produce a mix of short-form reels, story-driven or promotional carousels, and high-impact visuals aligned with the brand’s tone and themes.
• Create original footage or imagery as needed, incorporating hooks, retention strategies, calls to action, and maximizing share, save, and rewatch value.
• Adapt and optimize content based on analytics, feedback, and evolving campaign needs.
• Collaborate on concepts, revisions, and approvals, ensuring all content meets brand standards before publishing.
• Optionally, extend content reach to platforms such as TikTok, Pinterest, Threads, or Etsy to support product promotion.

Requirements

• Proven experience creating and managing social content for literary, dark, or niche creative brands.
• Strong portfolio demonstrating expertise in visual storytelling, short-form video, and carousel design.
• Proficiency with Instagram and Facebook content formats, algorithms, and engagement tactics.
• Ability to handle mature, sensitive, and taboo subject matter with professionalism and nuance.
• Skilled in content planning, analytics interpretation, and adapting strategies for optimal performance.
• Experience with additional platforms (TikTok, Pinterest, Threads, Etsy) is a plus.
• Excellent communication, collaboration, and revision skills.
• Availability for a one-month, full-time contract and responsive to feedback and creative direction.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.