Social Media Manager

Twine; New Zealand; On-site; NZD 34,000 - 62,000; Part time

Job summary

Twine is seeking a part-time contract Social Media Manager to shape and elevate the organic presence of a jewelry brand on TikTok and Instagram. Your focus will be on driving brand awareness, building a recognizable image, and converting engagement into loyal customers.

You will own the content calendar, guide creative direction, manage publishing of at least 20 posts per week, coordinate with UGC creators, optimize assets, write platform-tailored copy, engage the community, and report on

Qualifications

• Experience managing social media for fashion, beauty, jewelry, or lifestyle brands.
• Expertise in short-form video content (TikTok and Reels).
• Strong background in UGC briefing, ideation, and creative direction.
• Excellent copywriting with adaptable tone for each platform.
• Proficient in analytics and performance-led strategy.
• Able to manage multiple projects and tight deadlines.
• Strong organizational and communication skills.
• Available for a part-time, contract-based engagement.

Responsibilities

• Develop and manage a comprehensive content calendar for TikTok and Instagram.
• Plan, create, and publish at least 20 posts per week across feeds and stories.
• Lead creative direction and identify trends to maximize reach.
• Source, brief, and coordinate with UGC creators.
• Organize, repurpose, and optimize assets for multiple platforms.
• Write compelling copy tailored to each channel.
• Manage community engagement and respond to comments.
• Track and report weekly and monthly performance to guide strategy.

Skills

Social media management

TikTok & Reels expertise

UGC coordination

Copywriting

Analytics & reporting

Project management

Communication skills

Job description

This role offers an exciting opportunity to shape and elevate the organic social media presence of a jewelry brand, focusing on TikTok and Instagram. The primary objective is to drive brand awareness, foster a recognizable brand image, and convert audience engagement into loyal customers. The successful candidate will oversee the content calendar, manage creative direction, and ensure consistent, high-quality output across platforms. This position is ideal for someone with a passion for fashion, beauty, or lifestyle brands, and a proven track record in social media growth and engagement.

Deliverables

• Develop and manage a comprehensive content calendar for TikTok and Instagram, ensuring timely and relevant posts.
• Plan, create, and publish a minimum of 20 posts per week, including feed posts, Reels, TikToks, and Stories.
• Lead creative direction and identify high-potential trends to maximize reach and engagement.
• Source, brief, and coordinate with UGC creators to generate authentic content.
• Organize, repurpose, and optimize both creator and brand assets for various platforms.
• Write compelling, platform-specific copy tailored to each channel.
• Manage community engagement, responding to comments and fostering a positive brand community.
• Track, analyze, and report on weekly and monthly performance metrics to inform strategy.

Requirements

• Demonstrated experience managing social media for fashion, beauty, jewelry, or lifestyle brands.
• Expertise in short-form video content, including Reels and TikTok.
• Strong background in UGC briefing, content ideation, and creative direction.
• Excellent copywriting skills with the ability to adapt tone and messaging for different platforms.
• Proficiency in social media analytics and performance-led strategy.Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong organizational and communication skills.
• Availability for a part-time, contract-based engagement.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.