Email & Lifecycle Marketer

JobSpace; Auckland; On-site; NZD 65,000 - 90,000; Full time

Job summary

Jora New Zealand is seeking an Email & Lifecycle Marketer to build and optimize email campaigns that acquire, engage, retain, and reactivate clients from Albany, Auckland. You will design end-to-end lifecycle journeys, segment audiences, and craft compelling copy aligned with our brand.

The role collaborates with design, product, and operations to ensure accurate and visually appealing emails. The ideal candidate has 2+ years of hands-on email marketing experience, proficiency with a major ESP

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of hands-on experience in email or lifecycle/CRM marketing.
• Experience with at least one major email service provider or marketing automation platform.
• Strong ability to interpret basic performance data and turn insights into concrete actions.
• Good copywriting skills in English (Chinese a plus) with clarity and persuasion.
• Familiarity with customer segmentation, basic A/B testing, and email deliverability best practices.
• Detail-oriented, organized, and able to manage multiple campaigns.

Responsibilities

• Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
• Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back).
• Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
• Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals.
• Coordinate with design, product, and operations teams to ensure emails are visually appealing and accurate.
• Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering.
• Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights.
• Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns.
• Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations.

Skills

Email marketing

CRM marketing

Copywriting

Data analysis

Segmentation

A/B testing

Campaign management

Marketing automation

Education

Bachelor's degree in Marketing / Business / Communications

Tools

Mailchimp

HubSpot

Salesforce Marketing Cloud

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The Email & Lifecycle Marketer will be responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. This role plans and executes end-to-end email and marketing automation campaigns, including strategy, content, segmentation, testing, and performance analysis.

Key Responsibilities

• Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
• Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back).
• Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
• Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals.
• Coordinate with design, product, and operations teams to ensure emails are visually appealing and accurate.
• Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering.
• Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights.
• Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns.
• Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of hands-on experience in email or lifecycle/CRM marketing.
• Practical experience with at least one major email service provider or marketing automation platform.
• Strong ability to interpret basic performance data and turn insights into concrete actions.
• Good copywriting skills in English (and Chinese is a strong plus) with attention to clarity and persuasion.
• Familiarity with customer segmentation, basic A/B testing, and best practices for email deliverability.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously.

The ideal candidate combines strong marketing thinking with hands-on execution in email service platforms and CRM tools.