Digital Marketing Manager

Campfire Recruitment; Auckland; Hybrid; NZD 120,000 - 150,000; Full time

Job summary

Campfire Recruitment in Auckland, NZ is seeking an experienced Digital Marketing Manager for a permanent, in-house, hybrid role. You will own digital performance across paid media, CRM, website and e‑commerce, shaping campaigns with leadership input and delivering measurable growth.

With at least five years in digital marketing or related fields, you’ll drive acquisition, conversion and retention while balancing brand standards with revenue impact.

Qualifications

• At least five years of experience across digital marketing, e-commerce, performance marketing or a closely related discipline.
• Comfortable working directly in digital platforms and translating business goals into digital actions.
• Strong understanding of the customer journey and ability to link activities to revenue.
• Proven ability to manage campaigns from planning through to optimisation.

Responsibilities

• Manage and optimise paid social activity, with a strong focus on Meta
• Lead digital campaigns across paid media, email, website and content
• Improve e‑commerce performance, customer journeys and website conversion
• Build and optimise email campaigns, automation, segmentation and retention
• Turn digital and sales data into practical actions that improve performance

Skills

Meta advertising

E-commerce

CRM

Email marketing

Website management

Paid media

Data analysis

Campaign optimization

Job description

Campfire Recruitment – Auckland, North Island

$120,000 - $150,000 a year

Permanent

Hybrid

• Own digital performance across paid media, CRM, website and e-commerce
• Hands‑on role with genuine ownership, autonomy and commercial influence
• Join a well‑known New Zealand luxury brand with a strong market presence

If you’re an experienced digital marketer who wants genuine ownership rather than another role spent managing agencies from the sidelines, this is worth a look. You’ll join a well‑known New Zealand luxury brand and take responsibility for turning commercial priorities into digital activity that drives acquisition, conversion and retention.

ABOUT THE ROLE

This is a broad, hands‑on Digital Marketing Manager role spanning paid media, e‑commerce, CRM, website performance and digital campaign delivery. You’ll work closely with senior leadership, taking the wider commercial direction and translating it into effective day‑to‑day digital execution.

You’ll have the autonomy to get into the platforms, test ideas, improve performance and see the commercial impact of your decisions. For someone who enjoys balancing brand standards with measurable growth, there’s plenty here to own.

• Manage and optimise paid social activity, with a strong focus on Meta
• Lead digital campaigns across paid media, email, website and content
• Improve e‑commerce performance, customer journeys and website conversion
• Build and optimise email campaigns, automation, segmentation and retention
• Turn digital and sales data into practical actions that improve performance

SKILLS AND EXPERIENCE

You’ll bring at least five years of experience across digital marketing, e‑commerce, performance marketing or a closely related discipline. You’re comfortable working directly in digital platforms and understand how the different parts of the customer journey work together.

This role suits someone commercially minded who looks beyond clicks and impressions to revenue, return and customer behaviour. You’re organised enough to manage multiple priorities, analytical enough to spot opportunities, and practical enough to act on them.

• Strong hands‑on experience managing Meta advertising
• Experience within e‑commerce or a consumer product environment
• Solid knowledge of paid media, CRM, email and website management
• Strong analytical skills with confidence interpreting campaign and sales data
• Proven ability to manage campaigns from planning through to optimisation

Auckland CBD | Permanent | In‑house brand | Hybrid | $120 000 - $150 000