DTC Growth Lead — Own P&L, Creative & Retention

Miller Leith; Christchurch; Hybrid; AUD 140,000 - 210,000; Full time

Benefits offered by this job

Performance incentives

Job summary

Miller Leith is partnering with a fast-growing ANZ consumer brand to appoint a Head of Growth. This is a newly created role owning the DTC channel and P&L, responsible for paid acquisition, creative testing, retention and the Growth Calendar.

HQ is in Christchurch, NZ, but the team welcomes candidates from across ANZ with some travel. You will lead the CRO roadmap, build AI-assisted workflows, and shape a data-driven growth engine for scalable success.

Qualifications

• 5+ years' experience in growth, ecommerce or performance marketing, ideally in a DTC or consumer brand
• Strong creative judgement with analytical rigor
• Understanding of growth engine end-to-end and ability to build systems proactively
• Experience building AI-native workflows and automating processes

Responsibilities

• Own paid acquisition and creative testing across Meta, Google and emerging channels
• Lead creative strategy and grow the channel as the primary growth lever
• Own the Growth Calendar aligning paid, content, retention and brand campaigns
• Build and manage the offer calendar and model promotions against margins
• Set retention and lifecycle strategy end-to-end
• Run CRO roadmap and manage development partners while staying hands-on
• Instill reporting discipline and build AI-assisted workflows

Skills

Growth

Ecommerce

Performance marketing

Paid media

P&L management

AI & automation

Job description

Miller Leith is partnering with a fast-growing ANZ consumer brand to appoint a Head of Growth. This is a newly created role owning the DTC channel and P&L, responsible for paid acquisition, creative testing, retention and the Growth Calendar.

HQ is in Christchurch, NZ, but the team welcomes candidates from across ANZ with some travel. You will lead the CRO roadmap, build AI-assisted workflows, and shape a data-driven growth engine for scalable success.