Digital Strategist

Publicis Groupe; Auckland; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Publicis Liberté

Marcel AI platform

Learning & Development

Diversity & Inclusion

Global mobility

Job summary

Digitas New Zealand is seeking a Digital Strategist who can turn data, intelligence and human insight into compelling strategies. You will work across digital experiences, CRM, AI, content and campaigns to understand what matters and where the opportunity lies.

The role requires four or more years across strategy, planning, insights, digital experience, CRM, content or marketing, with AI fluency being critical.

Qualifications

• 4+ years of experience across strategy, planning, insights, digital experience, CRM, content or marketing.
• AI fluency is critical.
• Intellectually curious, analytically minded and commercially aware.

Responsibilities

• Frame complex client and customer problems.
• Find meaningful insights and opportunities.
• Develop clear strategic recommendations.
• Shape audience frameworks, journeys, propositions and experience principles.
• Write briefs that give teams a powerful problem to solve.
• Build persuasive strategic narratives.
• Define how success should be measured.
• Present recommendations to senior clients.
• Contribute to pitches and new business.

Skills

Analytical thinking

Commercial awareness

AI fluency

Strategic storytelling

Tools

CRM tools

AI platforms

Job description

Overview

Digitas New Zealand is looking for a Digital Strategist who can turn data, intelligence and human insight into compelling strategies.

We want someone who asks better questions, gets beneath the surface of a brief and can find the important signal within complex or conflicting information.

You will work across digital experiences, CRM, AI, content, brand and campaigns, helping clients understand what matters, where the opportunity lies and what they should do next.

WHAT YOU WILL DO

You will combine customer research, behavioural and performance data, market intelligence and cultural context to:

• Frame complex client and customer problems.
• Find meaningful insights and opportunities.
• Develop clear strategic recommendations.
• Shape audience frameworks, journeys, propositions and experience principles.
• Write briefs that give teams a powerful problem to solve.
• Build persuasive strategic narratives.
• Define how success should be measured.
• Present recommendations to senior clients.
• Contribute to pitches and new business.

WHO WE ARE LOOKING FOR

You are intellectually curious, analytically minded and commercially aware.

You are comfortable working with data, but understand that data alone is not an insight. You know how to question the evidence, connect different signals and turn them into a clear point of view.

You can make complicated challenges easier to understand. You are willing to challenge assumptions, defend your thinking and remain open to a better answer.

You will probably have four or more years of experience across strategy, planning, insights, digital experience, CRM, content or marketing. AI fluency is critical. We care more about the quality of your thinking than a conventional career path.

We would particularly like to see examples where you:

• Found an important insight within complex information.
• Used evidence to change the direction of a project.
• Made a difficult challenge simple and actionable.
• Connected a customer opportunity to business value.
• Helped a multidisciplinary team produce better work.

WHY DIGITAS?

Digitas sits at the intersection of creativity, data, technology and customer experience.

Our strategists do not disappear after the brief. They work alongside creative and specialist teams to define what should be made, why it matters and how it will create value.

We are looking for someone who makes the room smarter – not by having every answer, but by seeing connections others have missed and helping the team arrive at a stronger one.

Additional information

Be a part of the Publicis Groupe network, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace programs
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge – Homepage - Working with Cancer Pledge
• Inclusive leave policies such as Fertility Treatment, Menopause, Flexible Public Holidays, Gender Affirmation and Parental leave with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists, and professionals through Sonder – an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail] – your personal information will be kept confidential.