Digital Marketing Specialist

Red Badge Group; Auckland; On-site; NZD 70,000 - 110,000; Full time

Job summary

Red Badge Group in New Zealand is seeking a commercially minded Digital Marketing Specialist to drive growth across Red Badge, Code 9 and RISQ. This role goes beyond traditional marketing, focusing on revenue impact and measurable results.

You will oversee lead generation, website performance, sales support, HubSpot optimization, and ROI reporting, with budget ownership and cross-brand campaigns, delivering meaningful marketing analytics to guide investments.

Qualifications

• 5+ years in digital marketing, campaign management or lead generation.
• Experience managing websites, landing pages and digital channels.
• Strong understanding of lead generation and marketing performance measurement.
• Experience using HubSpot or similar CRM/marketing platform.
• Practical design capability with branded assets for digital campaigns.

Responsibilities

• Drive lead generation initiatives across multiple digital channels.
• Own and optimise HubSpot from a sales and marketing perspective, including lead-gen processes.
• Support delivery and optimisation of Google Ads with specialist partners.
• Build and maintain landing pages and campaign assets.
• Coordinate content across LinkedIn, Facebook and Instagram.
• Support marketing activity and improve target market focus.
• Monitor and improve website performance and user experience.
• Drive SEO, retargeting and nurture to increase lead quality and conversion.
• Produce meaningful marketing and funnel performance reporting.
• Identify opportunities to improve lead quality, conversion and ROI.
• Support the sales team with presentations, collateral and assets.
• Collaborate with internal stakeholders and external partners to deliver initiatives.

Skills

Lead generation

Digital marketing

Campaign management

Marketing analytics

Content creation

Tools

HubSpot

Google Ads

LinkedIn Ads

Facebook Ads

Instagram

Job description

Red Badge Group is looking for a commercially minded Digital Marketing Specialist to help drive growth across Red Badge, Code 9 and RISQ.

This is not a traditional marketing support role. We are looking for someone who understands how marketing contributes to revenue growth and enjoys turning ideas into measurable results.

You will play a key role in generating leads, improving website performance, supporting sales activity, optimising our sales tool HubSpot, and executing digital marketing activity that creates real commercial impact. You will own portions of the marketing budget and be accountable for delivering and reporting on ROI.

This role reports to and works closely with our Communications and Bids Manager, taking ownership of digital execution, lead generation systems and marketing performance. You will also work closely with our GM Sales and Marketing, generating initiatives, providing advice and reporting on marketing’s overall impact on sales.

About Red Badge Group

Red Badge Group is a proudly 100% Kiwi-owned and operated organisation, providing a full suite of security services, including security guarding, alarm monitoring, mobile patrols, event security, training and advisory services and being the only provider of remote, aerial drone security in New Zealand.

Our ambition is simple: to redefine security services in Aotearoa by consistently delivering reliability and service excellence.

We are commercially ambitious, people-focused and committed to continual improvement.

The Opportunity

This role sits close to the center of our growth strategy. You will help drive marketing-generated leads, improve digital performance and ensure our sales teams have the tools, systems and insights they need to succeed.

Working across our three brands of Red Badge, Code 9, and RISQ Australasia, you will take ownership of key digital platforms, help optimise our websites and landing pages, support digital activity across each brand and provide meaningful reporting that helps the business understand what is working and where we should invest next.

What You Will Do

• Drive lead generation initiatives across multiple digital channels.
• Own and optimise HubSpot from a sales and marketing perspective, including designing lead-generation processes and flows and training BDMs on best practice.
• Support delivery and optimisation of Google Ads activity with specialist partners.
• Build and maintain landing pages and campaign assets.
• Coordinate content development and deployment across LinkedIn, Facebook and Instagram.
• Support sector-focused marketing activity and improve how priority markets are targeted.
• Monitor and improve website performance and customer experience.
• Drive SEO improvements and retargeting and nurture activity to increase digital visibility, lead quality and conversion.
• Produce meaningful marketing and funnel performance reporting.
• Identify opportunities to improve lead quality, conversion and marketing ROI.
• Support the sales team with presentations, collateral and marketing assets.
• Work with internal stakeholders and external partners to deliver marketing initiatives successfully.

About You

You are detail orientated, practical, commercially minded and confident taking ownership of marketing execution. You enjoy working across a variety of priorities, measuring results and finding ways to improve performance. Most importantly, you are excited by the idea of helping marketing contribute directly to business growth.

What You Will Bring

• 5+ years experience in digital marketing, campaign management or lead generation.
• Experience managing websites, landing pages and digital marketing channels.
• Strong understanding of lead generation and marketing performance measurement.
• Experience using HubSpot or a similar CRM/marketing platform is required.
• Practical design capability and creative flair, with confidence creating and updating branded assets for digital campaigns, social media and marketing collateral.
• Confidence interpreting marketing data and making practical recommendations.
• Excellent organisational and project management skills.
• Strong written and verbal communication skills, with the ability to write clear, engaging content
• Strong stakeholder management.
• A proactive, hands‑on approach with a willingness to roll up your sleeves and get things done.
• A commercial mindset and confidence working alongside sales teams.

Why Join Us?

• A role where success is measured by outcomes, not activity.
• The opportunity to directly influence business growth.
• Ownership of key marketing systems and growth initiatives.
• Exposure to multiple brands, sectors and commercial projects.
• A supportive team environment where good ideas are valued and practical execution matters.

Ready to Make an Impact?

If you are a digital marketing professional who wants to do meaningful, measurable work in a growing New Zealand business, we would love to hear from you.