Digital Marketing Executive

Tourism Holdings Limited; Auckland; Hybrid; NZD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

RV lifestyle perks

Job summary

Tourism Holdings Limited, Auckland-based, is hiring a Digital Marketing Executive to own paid media, lifecycle marketing, and campaign strategy across RVSC's Vehicle Sales, Retail and Service units. You’ll work with external agencies, manage budgets, and optimize campaigns on Google, Meta, and own channels while coordinating with Shopify and Klaviyo platforms.

You will craft copy, analyse performance, and drive revenue through multi-channel campaigns and data-driven decisions.

Qualifications

• 3+ years' experience in a digital marketing role, ideally with lead generation and ecommerce exposure.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience with CRM/lead management tools and email platforms; Klaviyo is a plus.
• Comfortable coordinating with external agencies and internal development teams.
• Strong copywriting and data-driven decision making.

Responsibilities

• Plan, execute and optimise paid media campaigns across Google Ads and Meta for three business units.
• Manage budgets across channels to maximise ROI and allocate spend.
• Write and adapt copy across Google, Meta, and owned channels in line with brand voice.
• Own performance reporting with a master suite and translate results into recommendations.
• Coordinate with external agencies to manage day-to-day execution and optimisation.
• Manage lifecycle marketing via Klaviyo and eDM strategies for healthy audiences.
• Support ecommerce marketing on Shopify, including product feed accuracy.
• Troubleshoot marketing tech across Meta, Klaviyo, Shopify and CMS.
• Write, prioritise and manage development tickets via JIRA with revenue/UX emphasis.
• Collaborate with sales, development and leadership to align marketing with priorities.

Skills

Digital marketing

Lead generation

Ecommerce

Copywriting

Analytics

CRM tools

Meta Ads Manager

Google Ads

Tools

Klaviyo

Shopify

JIRA

CMS

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Tourism Holdings Limited – Auckland, North Island

RV Super Centre (RVSC) is New Zealand's benchmark for RV excellence, a true one-stop shop for everything campervan and motorhome, spanning RV Sales, RV & Accessories and a full-service Workshop and Service Centre. Operating across multiple locations. RVSC is part of Tourism Holdings Limited (thl), which also operates the Maui, Apollo, Britz, and Mighty motorhome rental brands across New Zealand and Australia.

About the Role

We're looking for an experienced Digital Marketing Executive to own paid media, campaign strategy and lifecycle marketing across RVSC's three business units - Vehicle Sales, Retail and Service. You'll plan and execute campaigns across Google, Meta and own channels working alongside an external performance agency and a Klaviyo specialist agency, while managing budget allocation, copywriting, performance reporting and marketing troubleshooting across two separate web platforms.

This is a hands-on, high-ownership role, reporting into the National Marketing Manager, for someone who's comfortable moving between big-picture campaign strategy and the technical detail of tracking, feed management and development ticket writing.

Key Responsibilities

• Plan, execute and optimise paid media campaigns across Google Ads and Meta (Facebook/Instagram), spanning Vehicle Sales, Retail and Service business units.
• Manage budget allocation across channels and campaigns to maximise return on investment.
• Write and adapt copy across Google, Meta, and own channels in line with brand tone of voice.
• Own performance reporting across a master reporting suite (leads, revenue, ROAS, CPL and campaign-level metrics), translating results into recommendations for senior stakeholders.
• Coordinate with external agencies to manage day-to-day execution and optimisation.
• Manage lifecycle marketing and eDM strategy via Klaviyo, ensuring healthy, well-segmented audiences.
• Support ecommerce marketing on Shopify, including product feed accuracy.
• Troubleshoot marketing technology issues across Meta, Klaviyo, Shopify and CMS.
• Write, prioritise and manage development tickets via JIRA, working directly with the development team. Ability to prioritse revenue driving and UX tickets.
• Collaborate cross-functionally with sales teams, development teams and senior leadership to align marketing activity with commercial priorities.

Who Are You

• 3+ years' experience in a digital marketing role, ideally with exposure to both lead generation and ecommerce.
• Hands-on experience with Meta Ads Manager and Business Suite required.
• Hands-on experience with Google Ads highly regarded.
• Experience with CRM/lead management tools and email marketing platforms (Klaviyo experience an advantage).
• Comfortable working across multiple platforms/CMS and coordinating with external agencies and internal development teams.
• Strong copywriting skills, with the ability to adapt tone across channels while maintaining brand consistency.
• Analytical mindset - confident interpreting performance data and translating it into clear, actionable recommendations.
• Excellent written and verbal communication skills, with the ability to explain technical issues to stakeholders.
• Ability to be well informed of the latest industry changes and trends.
• Experience in any of the following highly advantageous: automotive industry, ecommerce, retail, tourism and RVs.

What We Offer

• Competitive salary based on experience.
• A fun, supportive, vibrant place to work.
• Want to go on a road trip with your friends and family? We'll hand you the keys to an RV.
• Want to go caving underground and abseiling down waterfalls? We'll provide you with a wetsuit and some rope.
• Opportunity for growth and development within the team, across NZ and the globe.
• Genuine exposure across strategy, execution, technology and reporting - not a single-channel silo.

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