Senior Marketing Specialist

Fisher & Paykel Healthcare; Howick; On-site; NZD 110,000 - 160,000; Full time

Benefits offered by this job

Life insurance

Income protection

Critical illness cover

Parental support

Profit-sharing bonus

Discounted share purchase

Job summary

Fisher & Paykel Healthcare is seeking a Senior Marketing Specialist to lead the corporate website platform across regions. You will own CMS governance, drive performance and champion user experience for multiple countries.

You will balance day-to-day platform ownership with long-term improvements, building trust, solving problems, and guiding marketers in content management. This role is ideal for a proactive, curious professional with strong CMS and analytics skills.

Qualifications

• 7+ years experience in a similar marketing, digital or web-focused role.
• Strong enterprise CMS knowledge including site administration and governance.
• Experience owning or significantly contributing to a large-scale organisational website with multi-language or multi-region content.
• Experience with web analytics and SEO fundamentals.
• Excellent stakeholder management with ability to translate technical detail for varied teams.
• Strong organisational and project management skills with multiple priorities.

Responsibilities

• Act as product owner for Fisher & Paykel Healthcare's corporate website, including user provisioning, governance and day-to-day administration.
• Own the website strategy, performance and continuous improvement to reflect our brand and business objectives.
• Work with internal stakeholders to scope, prioritise and deliver ongoing website improvements.
• Provide guidance, training and best-practice support to marketers creating or managing website content.
• Diagnose, troubleshoot and resolve issues, partnering with ICT as needed.
• Keep up to date on emerging technology and best practice, recommending where they could benefit the business.

Skills

CMS expertise

Stakeholder management

Project management

Web analytics

SEO fundamentals

Problem solving

Cross-functional collaboration

Job description

Fisher & Paykel Healthcare - East Tamaki, North Island

Permanent

3d ago , from Fisher & Paykel Healthcare Corporation Limited

• Product ownership & stakeholder collaboration

Shape the impact of our global corporate website and elevate how F&P Healthcare shows up digitally around the world.

Our Marketing Enablement team plays a critical role in the governance, training and maintenance of the marketing technology that powers our business. We are looking for an experienced Senior Marketing Specialist to spearhead the transformation of our corporate website platform and to champion its ongoing performance and user experience across the multiple countries it serves.

This is a hands-on, senior role for someone who enjoys balancing day-to-day platform ownership with longer-term improvement projects. You'll act as product owner for our website platform, bringing deep content management system (CMS) knowledge, strong stakeholder relationships and the confidence to lead website initiatives from end to end. If you are someone who builds trust quickly, solves problems independently, is intrinsically curious and brings a considered, knowledgeable perspective to your work, we'd love to meet you.

Key Responsibilities

• Act as product owner for F&P Healthcare's corporate website, including user provisioning, governance, permissions and day-to-day administration
• Own the website’s strategy, performance and continuous improvement, ensuring it reflects our brand and supports business objectives
• Work with internal stakeholders to scope, prioritise and deliver ongoing website improvements
• Provide guidance, training and best-practice support to marketers across F&P who create or manage website content
• Diagnose, troubleshoot and resolve issues, partnering with our ICT team when needed
• Keep up to date on emerging technology and best practice, recommending where they could benefit F&P

About You

You'll bring extensive CMS expertise, sound judgement and great people skills, including:

• At least 7 years' experience in a similar marketing, digital or web-focused role
• Strong working knowledge of enterprise CMS, including site administration, back-end configuration, governance and troubleshooting
• A track record of owning or significantly contributing to a large-scale organisational website, ideally including multi-language or multi-region content
• Experience with web analytics and SEO fundamentals
• Excellent stakeholder management, with the ability to translate technical detail into plain language and build influence across technical and non-technical teams
• Strong organisational and project management skills, comfortable managing multiple priorities
• Problem solving expertise that is driven by intrinsic curiosity and being comfortable with digging into the 'why' - wherever it leads you

Ideally you would also have

• Experience delivering a CMS rebuild, redesign or platform migration project
• Exposure to Digital Experience Platforms (DXPs)

Why you should join Fisher & Paykel Healthcare

Aside from working for one of New Zealand's largest companies, doing meaningful work with some excellent people, we do have a few other things to bring to the table! We have a beautiful campus with free parking, and several cafeterias offering up amazing, subsidised food from New Zealand's top chefs. We offer life insurance, income protection insurance and critical illness cover, as well as other benefits like a generous parental support scheme, profit-sharing bonus and a discounted share purchase scheme.

We believe in investing in our people - we have excellent internal and external learning and development opportunities and offer career pathways to ensure you can grow with the business!