Digital Experience & Conversion Architect

First Focus AU; Auckland; Hybrid; NZD 85,000 - 125,000; Full time

Benefits offered by this job

Fixed-term contract

Uprise access

Flexible working

Paid study days

Mentoring program

Supportive team culture

ANZ-focused impact

Job summary

First Focus AU is seeking a UX and conversion-focused digital professional to untangle a multi-brand site estate and lift inbound leads across ANZ.

You will partner with the Senior Digital Marketing Specialist to shape the future website experience across Australia and New Zealand, concentrating on UX, journeys and experiments.

The role emphasizes maintainable, trustworthy pages that convert, supports acquisitions, and collaborates with agencies, developers and internal teams.

Qualifications

• Experience improving conversion performance for lead-generation websites.
• Strong UX, customer journey and conversion optimisation skills.
• Commercial judgement, with a clear focus on inbound lead conversion.
• Experience with multi-geo or multi-market website structures.
• The ability to turn business goals into practical website requirements.
• Experience working with agencies, developers or implementation partners.
• Technical literacy across websites, CMS platforms and UX implementation.

Responsibilities

• Improving lead quality, conversion rates and inbound pathways across key websites
• Shaping website structure, UX and customer journeys for acquired and existing audiences
• Running practical UX and conversion experiments across pages, forms, proof points, CTAs and messaging
• Making brand transition clear and reassuring for acquired customers and prospects
• Preserving the right trust, proof and conversion elements from acquired websites
• Working with agencies, developers and internal stakeholders to deliver a scalable website experience that marketing teams can actually maintain

Skills

Conversion optimisation

UX design

Customer journey

Commercial judgement

Multi-geo websites

Agency collaboration

Technical literacy

CMS knowledge

Job description

First Focus AU is seeking a UX and conversion-focused digital professional to untangle a multi-brand site estate and lift inbound leads across ANZ.

You will partner with the Senior Digital Marketing Specialist to shape the future website experience across Australia and New Zealand, concentrating on UX, journeys and experiments.

The role emphasizes maintainable, trustworthy pages that convert, supports acquisitions, and collaborates with agencies, developers and internal teams.