Content Creator

The Big Foody; Waimauku; Hybrid; NZD 60,000 - 90,000; Full time

Job summary

The Big Foody, including Vineyard Cottages and related brands, seeks a Content Creator & Digital Media Manager to capture authentic moments across hospitality, tours, and products. You will craft photography, video, captions and emails, while shaping each brand’s voice and visual identity.

You’ll collaborate with the Director, manage a content calendar, and develop evergreen assets to grow reach, engagements and bookings across Auckland and New Zealand.

Qualifications

• Strong understanding of Instagram and TikTok.
• Confidence shooting photography and video.
• Short-form video editing skills.
• Good written English and copywriting ability.
• An eye for composition, design and visual storytelling.
• Experience with Canva.
• Strong organisational skills.
• An understanding of what makes people engage with and share content.
• The ability to work independently and manage their own workload.
• Curiosity and a willingness to experiment with new ideas.

Responsibilities

• Content Creation: Generate original photography and short-form video content.
• Social Media Management: Manage Instagram, Facebook, and TikTok and maintain content calendars.
• Email Marketing: Assist with newsletters and email campaigns.
• Website & Digital Content: Support blog posts, offers, events and product updates online.
• Brand Management: Maintain brand voices and visual identity across channels.
• Content Planning: Collaborate on a rolling content plan with the Director and team.

Skills

Instagram & TikTok

Photography and video

Short-form video editing

Copywriting

Visual storytelling

Canva

Organisational skills

Engagement strategy

Independent work

Curiosity & experimentation

Tools

CapCut

Meta Business Suite

WordPress

Email marketing software

Job description

**Location:** Vineyard Cottages, Waimauku / Auckland / Hybrid
**Hours:** 40 hours per week
**Employment:** Full-time
**Reports to:** Director
**Businesses:** Vineyard Cottages, The Big Foody Food Tours, Wild Fennel Seasonings and associated brands

About the Role

The Content Creator & Digital Media Manager is responsible for creating, managing and publishing engaging digital content across our portfolio of food, tourism and hospitality brands.

This is a hands-on creative role. The successful candidate will spend time within the businesses capturing what is actually happening: guests arriving at Vineyard Cottages, food tours taking place around Auckland, weddings and events, new products from Wild Fennel, seasonal food, local producers, behind-the-scenes moments and the people who make the businesses work.

The role combines **content creation, social media management, photography, video, copywriting, email marketing and basic website content management**.

The aim is simple: to make our businesses look as interesting online as they are in real life, grow our audiences and ultimately turn that attention into enquiries, bookings and sales.

Key Responsibilities

Content Creation

• Create regular original photography and short-form video content.
• Film and edit Instagram Reels, TikToks, Stories and other social content.
• Capture content at Vineyard Cottages, food tours, events, weddings, product shoots and other business activities.
• Develop a library of high-quality evergreen photography and video that can be used across marketing channels.
• Identify opportunities for spontaneous, personality-led and behind-the-scenes content.
• Repurpose existing content intelligently across different platforms.

Social Media Management

• Manage content across Instagram, Facebook and TikTok.
• Develop and maintain a forward content calendar for each brand.
• Schedule and publish content consistently.
• Write engaging captions in the appropriate voice for each business.
• Monitor comments, messages, engagement and audience response.
• Identify trends, sounds, formats and content opportunities relevant to our brands.
• Review performance and use insights to improve future content.

Email Marketing

• Assist with the creation and delivery of regular newsletters and marketing emails.
• Develop imagery, copy and supporting content for email campaigns.
• Help maintain automated email campaigns and customer journeys.
• Repurpose blogs, social content, events, offers and seasonal stories for email audiences.

Website & Digital Content

• Assist with website updates across the businesses.
• Upload and format blog posts, images, offers, events and new products.
• Help ensure website photography and copy remain current.
• Support the creation of SEO-friendly content and blog posts.
• Identify opportunities to connect social, email and website content rather than treating them as separate channels.

Brand Management

Each of our businesses has its own personality and audience.

The Content Creator & Digital Media Manager will learn and maintain the individual tone, visual style and positioning of each brand while ensuring a consistently high standard of content.

Content should feel genuine, warm, interesting and human rather than overly corporate or generic.

Content Planning

The role will involve working with the Director and wider team to identify upcoming:

• Events and weddings
• Food tours and travel experiences
• Seasonal accommodation campaigns
• New products and product launchesFood and wine experiences
• Promotions and special offers
• Partnerships and collaborations
• Interesting guests, chefs, producers and suppliers
• Behind-the-scenes stories

A rolling content plan should be maintained so that we are creating content ahead of time rather than constantly looking for something to post.

Skills & Experience

We are looking for someone with:

• Strong understanding of Instagram and TikTok
• Confidence shooting photography and video
• Short-form video editing skills
• Good written English and copywriting ability
• An eye for composition, design and visual storytelling
• Experience with Canva
• Strong organisational skills
• An understanding of what makes people engage with and share content
• The ability to work independently and manage their own workload
• Curiosity and a willingness to experiment with new ideas

Experience with platforms such as **Canva, CapCut, Meta Business Suite, WordPress and email marketing software** is desirable but not essential.

Training can be provided where required.

What Success Looks Like

Success in this role isn't simply measured by how many posts are published.

We want to see:

• Consistent, high-quality content across all brands
• Growing social media reach and engagement
• Increased video views and audience interaction
• Growth in relevant followers and email subscribers
• More website traffic generated through digital content
• Increased enquiries, bookings and product interest
• A strong library of original photography and video
• Better planning and consistency across our marketing
• New creative ideas being regularly tested

Working Style

This role would suit someone who is proactive.

We don't want to provide a detailed instruction for every Reel, photograph or post. We want someone who notices opportunities and thinks:

**"That would make great content."**

You should be comfortable working independently, approaching people, asking questions, filming what's happening and suggesting ideas.

You will also need to be happy working in a hospitality environment where plans sometimes change quickly and the best content isn't always scheduled.

Location & Travel

The role will be based partly at **Vineyard Cottages in Waimauku**, with some work able to be completed remotely.

Regular on-site content creation is an important part of the position.

There will also be opportunities to attend food tours, events, supplier visits and other experiences around Auckland and potentially elsewhere in New Zealand.

A **full driver's licence and access to a vehicle are strongly preferred**.

The Person

Above everything else, we're looking for someone who is **creative, curious and enthusiastic**.

You should genuinely enjoy food, travel, hospitality, people and storytelling.

This is an opportunity to build a substantial portfolio across several real businesses while having considerable creative freedom to experiment, learn and help shape how the brands appear online.