Community & Marketing Manager (Unannounced Internal IP)

Prismatic Studios; Auckland; On-site; NZD 70,000 - 82,000; Full time

Job summary

Prismatic Studios Ltd. is seeking a Community & Marketing Manager to lead our social media, community, and marketing efforts for our first original IP, developed with Viva La Dirt League.

This on-site role in Takapuna, Auckland, NZ focuses on growing engagement from early development through launch and beyond, with collaboration across teams and on-set content capture. You will manage content creation, community growth, and partner relationships, driving strategy, and analysing performance to

Qualifications

• Experience in social media management within games or entertainment.
• Strong understanding of social media platforms, growth, and engagement.
• Experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts.
• Strong creative writing skills for engaging, entertaining, and consistent social content.
• Experience with photography, video capture, and editing tools such as Adobe Premiere or Photoshop.
• Excellent understanding of social media trends and online communities.
• Strong communication and interpersonal skills across teams and external partners.
• Strong organisational and time-management skills to manage multiple campaigns.

Responsibilities

• Lead game social media, community and marketing strategies from development to launch and post-release.
• Plan, create, publish content across platforms (YouTube, Instagram, Facebook, TikTok).
• Collaborate with Viva La Dirt League to coordinate promotions and on-set content.
• Capture short-form video and photography for promotional content during development and filming.
• Build and manage relationships with content creators, influencers, and media partners.
• Develop a content calendar aligned with milestones, playtests, and releases.
• Grow and manage online community (Discord, social channels) and engage with players.
• Monitor performance and engagement to refine marketing strategies.
• Stay up to date with trends and opportunities to promote the game.

Skills

Social media management

Community management

Digital marketing

Content creation

Short-form video

Photography

Video editing

Adobe Premiere

Photoshop

Tools

TikTok

Instagram

YouTube Shorts

Job description

We are developing our first original internal IP in partnership with Viva La Dirt League (VLDL Games) and are looking for a Community & Marketing Manager to join the team and help build the game’s audience, community, and social media presence.

You will be responsible for leading the game’s social media, community, and marketing activities, working closely with the Prismatic Studios and Viva La Dirt League teams to develop and execute a marketing strategy from the early stages of development through to launch and beyond. You will help shape how we communicate the game to players, build excitement around its development, and grow an active and engaged community.

The role will involve planning and creating engaging content for social media, coordinating promotional activities, working with content creators and media, and collaborating directly with the Viva La Dirt League marketing team to capture promotional content with their cast and wider team. As the game approaches announcement, public playtesting, and release, you will also take responsibility for growing and managing the game’s community, gathering feedback, and maintaining active communication with players.

We are looking for someone who is creative, organised, and comfortable wearing multiple hats, with a strong understanding of social media, gaming communities, and digital marketing. An ideal candidate will be confident creating short-form video content, photography, and social media posts, with an excellent eye for spotting opportunities to capture engaging content both in the office and on set. We value someone who takes initiative, keeps up with social media trends, and has a genuine passion for games, pop culture, and engaging with fans.

This is a full-time fixed-term employment position commencing in January 2027. This is an on-site position based primarily at our Takapuna office in Auckland, New Zealand. The role will also involve regular collaboration with the Viva La Dirt League marketing team at their Henderson, Auckland office, as well as attending filming days and promotional activities around Auckland. Due to the collaborative and hands‑on nature of this position, remote work is not available. Please note, you must have the right to work in New Zealand to be eligible for this position.

We highly value diversity. Regardless of disability, gender, sexual orientation, ethnicity, or any other aspect of your culture or identity, you have an important role to play in our team.

Salary Range: NZD $70,000 – $82,300

Key Responsibilities:

• Develop and lead the game’s social media, community, and marketing strategy from early development through announcement, launch, and post-release.
• Plan, create, and publish engaging content across social media platforms, including YouTube, Instagram, Facebook, TikTok, and other relevant channels.
• Work closely with the Viva La Dirt League marketing team to coordinate promotional activities and create content featuring their cast and established characters.
• Capture and produce short-form video, photography, behind-the-scenes content, and other promotional material during development and filming.
• Build and manage relationships with content creators, influencers, gaming media, and other promotional partners.
• Develop and maintain a content calendar aligned with development milestones, announcements, public playtests, and release activities.
• Establish, grow, and manage the game’s online community, including Discord, social media channels, and other community platforms.
• Engage directly with players and fans, responding to questions, moderating discussions, and encouraging positive community interaction.
• Coordinate community activities, announcements, and communications around public playtesting, gathering and communicating player feedback to the development team.
• Monitor social media performance, community growth, and engagement metrics, using insights to refine marketing and content strategies.
• Stay up to date with social media trends, gaming culture, and emerging opportunities to promote the game.
• Work closely with the development team to identify interesting gameplay features, development updates, and other opportunities for promotional content.

Job Requirements:

• Experience in social media management, community management, digital marketing, or content creation, ideally within games or entertainment.
• Strong understanding of social media platforms, content strategies, audience growth, and community engagement.
• Experience creating engaging short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
• Strong creative writing skills, with the ability to produce engaging, entertaining, and consistent social media content.
• Experience with photography, video capture, and editing tools such as Adobe Premiere, Photoshop, or equivalent software.
• Excellent understanding of social media trends and online communities.
• Strong communication and interpersonal skills, with confidence collaborating across different teams and engaging with external partners.
• Strong organisational and time-management skills, with the ability to independently manage multiple campaigns, content schedules, and priorities.
• Experience engaging with online communities, responding to feedback, and moderating community discussions.
• Ability to analyse social media performance and engagement metrics to inform content and marketing decisions.
• Ability to work in a fast-paced creative environment, take initiative, and adapt to changing priorities.
• Genuine interest in video games, gaming communities, and pop culture.

Additional Valuable Skills:

The following skills are not required for success in this role, but experience in these areas may provide additional opportunities to contribute and help shape the project and studio.

• Experience marketing video games or managing gaming communities, particularly around game launches.
• Familiarity with Viva La Dirt League’s content, characters, and established worlds.
• Experience capturing content on set or working with on‑camera talent and production teams.
• Experience managing Discord communities, community events, and public playtesting.
• Experience with Steam marketing, store pages, and wishlist campaigns.
• Experience working with gaming media, streamers, influencers, and content creators.
• Experience with graphic design, motion graphics, or creating promotional content.

About Prismatic Studios:

Prismatic Studios is an Unreal Engine specialist Co-Development Studio and Technical Consultancy based in Auckland, New Zealand. We provide Technical Consultation, Co-Development, and Full Development services for Unreal Engine projects.

We are an Unreal Gold Service Partner and specialise in providing Unreal Engine development services to the region and abroad.