Communications and Marketing Manager

WellSouth; Dunedin; On-site; NZD 100,000 - 150,000; Full time

Benefits offered by this job

5 weeks annual leave after two years

Sick leave entitlement

Flu vaccinations

Annual wellness voucher

Birthday day off

Equity training

Pride pledge inclusive workplaces

Job summary

WellSouth is seeking a Communications and Marketing Manager to lead our external profile across Otago and Southland. The role spans strategy, marketing and campaigns, media and issues, digital channels and brand, and will suit a senior practitioner who wants to apply the full range of their craft in a values-based organisation.

You will own WellSouth's social media and digital channels end to end, including the content calendar, publishing, paid social, moderation and monthly performance

Qualifications

• Senior communications/marketing or public relations experience with externally facing campaigns and measurable results.
• Tertiary qualification in marketing, communications, journalism or public relations.
• Experience running social media for an organisation including paid social and analytics.

Responsibilities

• Lead WellSouth's external profile across Otago and Southland including strategy, marketing and campaigns, media and issues, digital channels and brand.
• Own WellSouth's social media and digital channels end to end: content calendar, publishing, paid social, moderation and monthly performance reporting.
• Develop and deliver integrated campaigns and evaluate whether promotion achieves its goals.
• Manage brand consistency in public materials and oversee marketing budget and external supplier panel.

Skills

Strategic marketing

Media relations

Digital campaigns

Social media management

Stakeholder engagement

Team leadership

Education

Marketing/Communications degree

Tools

Paid social platforms

Analytics tools

CMS / content management

Brand management tools

Job description

Communications and Marketing Manager

Location: Dunedin

FTE: 1.0

At WellSouth, we are dedicated to promoting health equity, ensuring everyone has access to the highest quality of care and enabling better health outcomes for people in the Southern region.

WellSouth Primary Health Network is seeking an experienced Communications and Marketing Manager to lead our external profile across Otago and Southland. The role spans strategy, marketing and campaigns, media and issues, digital channels and brand, and it will suit a senior practitioner who wants to use the full range of their craft in a values-based organisation.

Position Purpose:

In this role you will develop and refine WellSouth's communications and marketing strategy with the Senior Leadership Team and turn it into an annual plan setting out audiences, channels, campaigns, budget and measures.

You will actively promote WellSouth's services and programmes to the public, general practice, providers and partners. You will design and deliver integrated campaigns, and evaluate whether promotion is achieving its goals.

You will own WellSouth's social media and digital channels end to end, including the content calendar, publishing, paid social, moderation and monthly performance reporting. You will keep our website current, accurate and accessible, and produce the material that carries the WellSouth story, including case studies, short-form video, photography and graphics.

You will be WellSouth's first point of contact for media, generating proactive coverage and managing enquiries and issues alongside the CEO and COO. You will manage the WellSouth brand so everything the public sees is consistent, accessible, clinically accurate, and reflects our Te Tiriti obligations and equity commitments. You will lead our Communications Advisors and external supplier panel and manage a defined marketing and campaign budget.

What are we looking for:

A confident, hands-on senior practitioner who can hold an organisation's public voice and market its services with measurable results. You will be as comfortable pitching a story to a journalist as you are reading campaign analytics or editing a short video, and you will be out in the region building the relationships that generate profile.

About you. To be successful in this role you will:

• Have a tertiary qualification in marketing, communications, journalism or public relations
• Have at least five years in a senior communications, marketing or public relations role, with externally facing campaigns you can point to and results you can explain
• Have run social media for an organisation rather than contributed to it, including paid social and analytics
  
• Have experience with media at local and national level, and experience commissioning agencies and managing a marketing budget
• Bring, or able able to build quickly in-depth knowledge of the New Zealand health sector and the current reforms
  
• Have a sound understanding of and commitment to the principles of Te Tiriti o Waitangi and their application to the health sector
• Hold a full driver's licence. The role involves regular travel across Otago and Southland and some evening and weekend work for events and media

We offer:

• A supportive work environment where you will make a real impact on the lives of our diverse communities.
• Opportunities for personal and professional growth.
• A commitment to upholding the principles of the Te Tiriti o Waitangi.
• To support the health and wellbeing of our employees we offer a competitive salary, flu vaccinations, an annual wellness voucher and a day off on your birthday.
• 5 weeks annual leave after two years
• Sick leave entitlement of 5 days will be available from commencement of employment and another 5 days at 6 months of employment. 10 days entitlement will be available at 12 months service thereafter.
• Inhouse equity training, Te Reo training and associated professional development
  
• We are a proud Gold Supporter of the Pride Pledge, demonstrating our commitment to creating safe and inclusive workplaces for rainbow communities.

Our Values - Tō Mātou Uara

• He mana tō te whānau – Whānau Centred
• Tōkeke - Equitable
• Manawa yadda - Respectful
• Pono – Transparent

Please note that we don’t always work to fixed closing dates & may interview candidates as their applications are received.

Applications close: 18 September 2026

WellSouth Primary Health Network is an equal opportunity employer.A proud Gold Supporter of the Pride Pledge, and we are committed to upholding the principles of the Treaty of Waitangi. WellSouth is smokefree and we support the Government’s Vision of a Smokefree Aotearoa 2025.