Automotive Brand Marketing Specialist

University-Of-Auckland; Auckland; On-site; NZD 50,000 - 58,000; Full time

Benefits offered by this job

Supportive working environment

Growth opportunity in automotive parts

Job summary

Active 4x4 Dismantlers in Onehunga, Auckland, New Zealand, is seeking a Marketing Specialist to develop and implement marketing initiatives for our automotive-parts business. The role supports growth across retail, trade and online markets, shaping campaigns with management input.

The ideal candidate will craft engaging content, analyse market trends, manage digital channels and deliver campaigns that boost visibility and customer enquiries.

Qualifications

• Clear written and verbal communication skills.
• Analytical thinking for market research and campaign results.
• Familiarity with digital marketing channels (social media, websites, email).
• Creativity, attention to detail and strong organisational skills.
• Ability to work independently, meet deadlines and collaborate with colleagues.

Responsibilities

• Research and analyse customer needs, market trends and competitor activities within the automotive parts industry.
• Identify market opportunities and recommend marketing strategies to reach retail customers, automotive workshops and trade buyers.
• Develop and implement marketing plans and campaigns in consultation with management.
• Prepare engaging marketing content for website, social media, email campaigns and other channels.
• Coordinate digital advertising and SEO activities to improve online visibility and generate enquiries.
• Develop promotional materials communicating product availability, benefits and offers.
• Maintain consistent branding and messaging across marketing channels.
• Monitor campaign performance, website traffic, customer engagement and enquiries.
• Collect and analyse customer feedback to inform marketing and promotional activities.
• Advise management on product positioning, promotional opportunities and pricing based on market research.
• Coordinate with sales and inventory staff to reflect available products and customer demand.
• Prepare marketing reports and monitor campaign expenditure against budgets.

Skills

Marketing content

Market analysis

Digital marketing

Creativity

Communication

Job description

Active 4x4 Dismantlers is seeking a Marketing Specialist to support the development and implementation of marketing initiatives for our automotive-parts business.

We are seeking a motivated and creative Marketing Specialist to develop and implement marketing initiatives that promote our products, strengthen our market presence and support business growth across retail, trade and online markets.

Key Responsibilities

• Research and analyse customer needs, market trends and competitor activities within the automotive parts industry.
• Identify market opportunities and recommend marketing strategies to reach retail customers, automotive workshops and trade buyers.
• Develop and implement marketing plans and campaigns in consultation with management.
• Prepare engaging marketing content for our website, social media, email campaigns and other promotional channels.
• Coordinate digital advertising and search engine optimisation activities to improve online visibility and generate customer enquiries.
• Develop promotional materials that communicate product availability, benefits and offers accurately.
• Maintain consistent branding and messaging across marketing channels.
• Monitor campaign performance, website traffic, customer engagement and enquiries, and recommend improvements.
• Collect and analyse customer feedback to inform marketing and promotional activities.
• Advise management on product positioning, promotional opportunities and pricing considerations based on market research.
• Coordinate with sales and inventory staff to ensure marketing campaigns reflect available products and customer demand.
• Prepare marketing reports and monitor campaign expenditure against approved budgets.

Skills and Attributes

Applicants must demonstrate:

• Clear written and verbal communication skills and the ability to prepare marketing content.
• Analytical thinking and the ability to interpret market research and campaign results.
• Familiarity with digital marketing channels, including social media, websites and email marketing.
• Creativity, attention to detail and strong organisational skills.
• The ability to work independently, meet deadlines and collaborate with colleagues.

Relevant qualifications or experience in marketing, communications, business or the automotive industry would be advantageous but are not essential. No specific minimum period of previous employment is required. Applicants may demonstrate their capabilities through study, projects, practical examples or previous work.

What We Offer

• A supportive working environment.
• An opportunity to contribute to the growth of an automotive parts business.

Location: Onehunga, Auckland, New Zealand
Employment Type: Permanent, Full-Time
Guaranteed Hours: Minimum 30 hours per week
Hourly Rate: NZD $36.00–$42.00 per hour

We welcome applications from New Zealand citizens and residents, and other candidates who