Advocacy Campaigns Advisor

World Vision New Zealand; Auckland; In loco; NZD 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

Auckland City Senior Scaffold Contracting Limited is seeking a Marketing Specialist to develop a plan and execute marketing activities that promote our services, strengthen market presence, and support business growth in the Auckland region.

You will conduct market research, analyze data, plan digital and B2B campaigns, produce content for the website and social channels, and advise management on branding and pricing strategies.

Competenze

• Bachelor’s degree in Marketing or higher required.
• Minimum of 5 years of relevant marketing experience; may substitute the degree.
• Strong branding, content creation and social media management skills.
• Proficiency with design tools and digital marketing platforms.
• Excellent communication, creativity and analytical skills.

Mansioni

• Conduct market research and analyse industry trends to identify market opportunities.
• Analyse sales, website traffic, campaigns; prepare ROI reports for decisions.
• Develop and implement marketing strategies and promotional plans.
• Provide marketing advice on target markets, pricing, and channels.
• Plan and coordinate digital and B2B campaigns; optimise channels.
• Develop content across website, LinkedIn, Facebook, Google Business Profile; create materials; oversee site branding.
• Translate project information into targeted marketing content with PMs.
• Advise on Tender/RFP submissions to align with branding and strategy.

Conoscenze

Branding

Content creation

Social media management

Design tools

Digital marketing platforms

Communication

Creativity

Analytical skills

Formazione

Bachelor’s or above degree in Marketing

Strumenti

Design tools

Descrizione del lavoro

Marketing Specialist

Auckland City Senior Scaffold Contracting Limited

Job Description

Employment type: full-time, permanent
Hours per week: 30-40 hours per week
Number of vacancies: 1

We’re a growing business providing scaffolding services across Auckland region. We are looking for a Marketing Specialist to develop and implement marketing activities that promote our services, strengthen our market presence and support business growth.

• Conduct market research and analyse industry trends, customer preferences, competitor activities and construction development pipelines to identify market opportunities and assess demand for scaffolding services.
• Analyse sales, customer and marketing data; monitor website traffic, social media performance, inquiry conversion rates and campaign results; prepare ROI reports and provide insights to support marketing decisions and business growth.
• Develop and implement marketing strategies and promotional plans to increase brand awareness, strengthen market positioning and support business growth.
• Provide marketing advice to management on target markets, pricing strategies, competitive positioning and appropriate marketing channels based on market research and analysis.
• Plan and coordinate digital and B2B marketing campaigns; manage and optimise digital marketing channels by analysing audience engagement, online visibility and customer enquiries.
• Develop and implement content marketing strategies across the company website, LinkedIn, Facebook, Google Business Profile and relevant multicultural platforms; produce promotional materials including articles, images, videos and project showcases; oversee job-site branding such as site signage and vehicle wraps.
• Liaise with project managers and site managers to identify project achievements, service capabilities and competitive advantages, and translate project information into targeted marketing content.
• Advise the estimating and management teams on marketing and branding elements of Tender/RFP submissions, ensuring alignment with the company's brand positioning and marketing strategy.

Job pre-requisites :

• A Bachelor or above degree majoring in Marketing is required
• Minimum of 5 years of relevant work experience in marketing may substitute the qualification
• Strong skills in branding, content creation, and social media management
• Proficiency with design tools and digital marketing platforms
• Excellent communication, creativity, and analytical skills

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