Assistant Store Manager

Flo & Frankie; Mount Maunganui; On-site; NZD 55,000 - 75,000; Full time

Benefits offered by this job

Above market pay

Staff discounts

Bonuses

In-store support

Training

Development opportunities

EAP services

Brand fashion access

Job summary

Flo & Frankie is excited to offer an amazing opportunity for a passionate Assistant Store Manager to join our Bayfair boutique. If you’re a people‑focused leader who loves delivering memorable customer experiences in a fast‑paced fashion environment, this could be your moment to shine.

As Assistant Store Manager, you’ll help lead the team, drive sales, and nurture a positive store culture with great benefits, training, and ongoing development.

Qualifications

• Strong leadership and people management skills.
• Excellent customer service mindset with relationship building.
• Experience coaching and training team members in sales and service.
• Proven ability to drive sales growth and store performance.
• Good problem-solving and organizational abilities.
• Positive, proactive attitude and flexibility.
• Interest in fashion and helping customers feel confident.

Responsibilities

• Lead and inspire the team while driving operational excellence and delivering exceptional customer service.
• Build a positive, fun, empowering store culture and ensure a seamless in-store experience.

Skills

Leadership

Customer service

Coaching

Sales growth

Team motivation

Problem solving

Organization

Adaptability

Fashion interest

Job description

We’re excited to share an amazing opportunity for a passionate and people-focused Assistant Store Manager to join our beautiful Bayfair boutique. If you’re an enthusiastic leader who loves creating memorable customer experiences, thrives in a fast-paced retail environment, and enjoys working with fashion, this could be your moment to shine.

As our Assistant Store Manager, you’ll help lead and inspire the team while driving operational excellence, delivering exceptional customer service, and building a positive, fun, and empowering store culture.

About You

• A genuine passion for delivering exceptional service and building warm, authentic customer connections.
• Supportive leadership skills and the ability to contribute to a positive, enjoyable team environment.
• Confidence to motivate and encourage the team, helping everyone perform at their best.
• A results‑aware mindset with a focus on supporting sales growth and strong store performance.
• Experience assisting with coaching and training team members in sales and service.
• Good problem‑solving skills, strong organisation, and a proactive, can‑do attitude.
• A positive, adaptable approach and a willingness to step up to challenges when needed.
• An interest in fashion and a passion for helping others feel confident and supported.

About Us

Flo & Frankie is a New Zealand, family‑owned and run business known for its quality products and warm customer service.

Our passion is our people, and we strive to be a part of something meaningful, helping others build self‑confidence and feel empowered.

We are committed to providing a memorable and personalised experience for our customers, which is reflected in our culture and values, and we’re seeking individuals who share our passion for delivering above‑and‑beyond service.

We pride ourselves on being flexible and supportive, offering great staff benefits and above market pay. As we continue to grow, you’ll be a key part of our story - and we’ll support you to keep growing, too.

Our Perks

• Above market rate, paid hourly for all the awesome work you will do.
• Being a part of a friendly, down to earth, and supportive team of people who embody our core values and vision.
• Generous staff discounts and achievable super sale bonuses.
• Fun and supportive culture where everyone is celebrated and receives ongoing rewards and recognition.
• Ongoing training to ensure you are always up to speed and empowered to be your best self.
• New Zealand based head office team, who are hands on and show in‑store presence to support you.
• Incredible development opportunities that will help you grow both personally and professionally. As we continue to grow, we love to see our people grow too.
• Access to free and confidential EAP services.
• Opportunity to wear our beautiful Flo & Frankie brands every day!