Assistant Brand Manager

Taco Bell; Auckland; On-site; NZD 65,000 - 90,000; Full time

Job summary

Restaurant Brands is seeking an Assistant Brand Manager to implement brand marketing plans, support day-to-day marketing activities, and drive store promotions across NZ. The role focuses on new product launches, communication programs, and collaboration with sales and field operations to execute plans effectively.

Ideal candidates will have a marketing-related tertiary degree and 2+ years marketing experience within fast-paced consumer goods or retail environments.

Qualifications

• Tertiary degree, with major in marketing preferred, although other major acceptable with relevant marketing experience.
• 2+ years marketing experience, preferably associated with a fast-paced consumer goods marketing and or retail organisation.
• Proven experience managing external advertising agencies
• Previous experience liaising with Sales teams and empathy for field operations and a focus on business executions and performance.
• Strong project management, time-management and planning expertise.
• Analytical mindset.

Responsibilities

• Implement pods in the marketing calendar for new product launches, programmes and communications.
• Coordinate above the line and below the line activity to ensure complete and timely communication and smooth running of promotions.
• Manage day-to-day implementation of the media strategy, to ensure best use of media investment and brand growth.
• Conduct day-to-day sales analysis.
• Manage store marketing activity for store transformations and new builds.
• Evaluate marketing initiatives/sponsorship requests on a store-by-store basis.
• Lead specific brand projects.
• Provide general marketing assistance as and where required.

Skills

Marketing experience

Project management

Data analysis

Advertising agencies

Sales liaison

Time management

Analytical mindset

Education

Marketing degree

Business degree acceptable

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

About us: Restaurant Brands purpose is to be a thriving business built on brands thatemployees and customers love and trust. We have amazing global brands; KFC,Pizza Hut, Taco Bell, and Carl’s Jr and have over 250 restaurants in NZ, employingover 4,500 staff in NZ and serve over 60,000 customers a day! GloballyRestaurant Brands also operates in Australia with over 70 stores under eitherthe KFC or Taco Bell brand, together with KFC and Taco Bell operations inCalifornia and Pizza Hut and Taco Bell in Hawaii, Guam and Saipan.

About the role: As our Assistant Brand Manager,your role will be to implement the selected portfolio of the RB’s Brand’smarketing plans. This position will have responsibility to assist in theday-to-day implementation of all above and below the line marketing activity;local store marketing promotions; new product development and general Marketingassistance where required.

Some of your role scope includes:

• Implement pods in the marketing calendar for new product launches, programmes and communications.
• Coordinate above the line and below the line activity to ensure complete and timely communication and smooth running of promotions.
• Manage day-to-day implementation of the media strategy, to ensure best use of media investment and brand growth.
• Conduct day-to-day sales analysis.
• Manage store marketing activity for store transformations and new builds.
• Evaluate marketing initiatives/sponsorship requests on a store-by-store basis.
• Lead specific brand projects.
• Provide general marketing assistance as and where required.
• Ideally your experience would contain:
• Tertiary degree, with major in marketing preferred, although other major acceptable with relevant marketing experience.
• 2+ years marketing experience, preferably associated with a fast-paced consumer goods marketing and or retail organisation.
• Proven experience managing external advertising agencies
• Previous experience liaising with Sales teams and empathy for field operations and a focus on business executions and performance.
• Strong project management, time-management and planning expertise.
• Analytical mindset.

What we offer:

• Working with internationally recognised brands.
• The opportunity to truly kick-start your career and develop within the company.Joining at a time where our Marketing team is going through an exciting period of rapid growth; meaning working with like-minded people and making the magic happen.