Advocacy & Communications Manager

L'Oréal; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

L’Oréal NZ is seeking a skilled PR, Advocacy & Events leader to translate global brand visions into compelling local stories. You will own local PR strategy, manage media relationships and drive integrated campaigns with Marketing and activation teams.

The role requires strong media networks, strategic thinking, and the ability to navigate budgets and vendor relationships across fast-paced ANZ markets.

Qualifications

• Proven experience in PR, Advocacy, or Communications.
• Strong New Zealand media network and influencer landscape.
• Ability to design and execute creative 360° campaigns from concept to completion.
• Experience managing budgets, logistics and vendor relationships.

Responsibilities

• Localise and execute PR & Advocacy communication strategies in line with international vision and ANZ strategy.
• Lead divisional PR relations, managing media requests and proactive opportunities.
• Coordinate integrated communication campaigns and brand events with Marketing and Category Activation teams.
• Initiate and manage influencer relationships, supporting paid campaigns where needed.
• Oversee end-to-end PR logistics, including press sample management and mass send-outs.
• Track media coverage and provide monthly PR results reports to brand teams and stakeholders.
• Manage event and campaign budgets, including PO management and vendor setup.
• Collaborate with external agencies and ANZ marketing teams to ensure consistency and excellence in local PR initiatives.

Skills

PR strategy

Media relations

Advocacy campaigns

Budget & vendor management

Cross-functional collaboration

Influencer relations

Job description

About The Role

In this role, you will lead the PR, Advocacy & Events for our Consumer Products Division in New Zealand. You will be responsible for translating ANZ and international brand visions into local success stories through high-impact communication and advocacy.

• Localise and execute PR & Advocacy communication strategies in consistency with international communication and ANZ business strategy.
• Lead divisional PR relations, managing image and press requests while identifying proactive media opportunities.
• Execute integrated communication campaigns and brand events in close collaboration with marketing and Category Activation teams.
• Initiate and manage influencer relationships, driving both organic advocacy and supporting paid campaigns where required.
• Oversee the end-to-end logistics of the PR division, including press sample management and mass send-outs.
• Track media coverage and drive PR results, providing monthly reports to wider brand teams and internal stakeholders.
• Manage event and campaign costs within allocated budgets, including PO management and vendor set-up.
• Work closely with external agencies and ANZ marketing teams to ensure consistency and excellence in all local PR initiatives.

About You

• Proven experience in PR, Advocacy, or Communications, ideally within the beauty or lifestyle industry.
• An established network and a deep understanding of the New Zealand media and influencer landscape.
• A strategic mindset with the ability to execute creative 360° campaigns from concept to completion.
• Strong organizational skills with the ability to manage budgets, logistics, and vendor relationships.
• A collaborative approach, with the ability to work effectively across local New Zealand teams and broader ANZ regional structures.
• Resilience and agility, with the capacity to manage the fast-paced nature of a fixed-term contract.
• Excellent communication skills, both for external storytelling and internal reporting of PR results.