Senior UX Lead — AI-Enabled Media Lab

Schibsted Media AS; Oslo fylke; On-site; NOK 1,000,000 - 1,700,000; Full time

Benefits offered by this job

Autonomy outside roadmaps

Impact across Schibsted brands

Shape a new Lab culture

Job summary

Schibsted is building Product Lab and seeks a UX Lead to ensure user insight drives what to build. A senior, hands‑on role shaping discovery across exploration to seeds and bets.

You will collaborate with product, tech and editorial teams to test ideas with real users, prototype rapidly, and turn evidence into decisions about investment. You’ll coach designers and share learnings across Schibsted's brands.

Qualifications

• Strong exploratory and evaluative user research, including interpreting behavioural evidence.
• Strong product and interaction design, shown in concepts from idea to validation.
• Fast prototyping at the right fidelity, including with AI-assisted tools.
• Good product judgement and the ability to synthesise ambiguous information into a clear point of view.
• Experience working closely with product, technology and other disciplines.
• The confidence to challenge assumptions, including your own, when the evidence points elsewhere.

Responsibilities

• Shape how Product Lab does discovery. Set a high bar for research and experience design, and build lightweight ways of working that get ideas from uncertainty to evidence fast, without extra process.
• Understand changing audiences. Combine user research, behavioural signals and market developments to see how people's needs and expectations around news and media are shifting, and where new products could fit.
• Frame opportunities. Work with product, technology and editorial colleagues to turn broad questions and signals into clear user problems and testable hypotheses.
• Prototype and experiment. Turn hypotheses into prototypes and experiments you can put in front of real users quickly, from simple provocations to live product tests.
• Build the evidence and take seeds further. Find the assumptions that matter most, test them, and bring the evidence into decisions about whether to stop, iterate, pivot or invest.
• Lead and coach. Coach and give design and discovery direction to UX designers in temporary seeds and bets. You lead through craft and expertise, not formal authority.
• Share learnings. Help make sure that what is learned through Product Lab initiatives is shared with the broader Schibsted organisation.

Skills

User research

Product design

Interaction design

Prototyping

Product judgment

Cross-disciplinary collaboration

AI in media

Tools

AI-assisted design tools

Job description

Schibsted is building Product Lab and seeks a UX Lead to ensure user insight drives what to build. A senior, hands‑on role shaping discovery across exploration to seeds and bets.

You will collaborate with product, tech and editorial teams to test ideas with real users, prototype rapidly, and turn evidence into decisions about investment. You’ll coach designers and share learnings across Schibsted's brands.