Senior Marketing Manager

Remote Genie; Oslo fylke; Remote; NOK 740,000 - 1,163,000; Full time

Benefits offered by this job

Remote-first Europe

Office Oslo option

Annual off-sites

Option program

Home office stipend

Job summary

Enode is seeking a Senior Marketing Manager to build Enode’s growth engine and shape how energy companies across Europe discover and understand what we do. Millions of EVs, heat pumps, batteries and solar systems are coming onto the grid, and energy companies need software to connect and coordinate them.

We have a strong product, a new brand and a growing list of enterprise customers. This remote-first role offers an opportunity to shape marketing at a climate-tech startup in Europe with global

Qualifications

• Experience building demand generation for a B2B product.
• Account based marketing with named enterprise accounts.
• Strong copywriting and storytelling with examples.
• Experience leading positioning or go-to-market work for a technical product.
• Familiarity with HubSpot or a similar CRM.

Responsibilities

• Build demand generation engine to create a steady flow of conversations with target energy companies.
• Run ABM with account executives and build relationships with decision makers.
• Sharpen positioning and messaging for energy retailers, utilities and traders.
• Write campaign copy for campaigns, outreach, website and LinkedIn.
• Shape the marketing roadmap for 2027 and beyond with priorities, budget, channels and events.
• Plan and run campaigns and events to generate pipeline and learn from results.
• Build AI workflows to scale research, outreach and reporting.
• Measure marketing impact on pipeline in HubSpot and decide where to invest next.

Skills

Demand generation

ABM

Copywriting

Go-to-market

HubSpot

Tools

HubSpot

Job description

About Enode

The grid was built for predictable, centralised power. Today it’s absorbing intermittent supply from grid scale solar and wind, alongside dynamic demand from EVs, heat pumps, and home batteries. The missing piece is software that can connect and orchestrate these devices at scale.

We’re the layer between the home and the grid. Our platform connects every asset, coordinates every home and shapes thousands as one. Asset connectivity gives energy retailers one API for 1,000+ device models across 100+ brands. Home energy coordination turns that connection into smarter behavior at home, like charging an EV in the cheapest hours or using more of your own solar. Residential flexibility brings connected homes together into a dispatchable resource the grid can count on.

Europe’s largest energy companies build on Enode: retailers, utilities and the teams that trade for them. The platform spans 1.7M+ connected households and 5,000+ MW of controllable load. We’re backed by Y Combinator, Lowercarbon Capital and Creandum.

The decisions made now will shape how the next grid gets built. We’re looking for people who take ownership, think clearly under complexity and care deeply about the craft of building software that matters.

AI is fundamental to how we work

AI is how a team our size keeps rewiring the way we work, fast enough to match what our mission demands. We look for people who reach for AI as a reflex and who can drop a habit that used to work. People who care about unblocking others, not just about what they ship themselves. If that’s not quite how you work yet but it’s the direction you’re heading, we’d still like to hear from you. We assess this in our interview process, alongside everything else we look at.

What we’re looking for

We’re hiring a Senior Marketing Manager to build Enode’s growth engine and shape how energy companies across Europe discover and understand what we do.

Millions of EVs, heat pumps, batteries and solar systems are coming onto the grid, and energy companies need software to connect and coordinate them. We have a strong product, a new brand and a growing list of enterprise customers. We now want to build a marketing function that sharpens how we tell our story and creates a steady flow of demand from the companies we most want to work with.

This is an opportunity to build marketing at a renewable energy tech company in one of the most interesting parts of the energy transition, where your work has a direct effect on how quickly homes electrify.

You’ll report to Fredrik, our VP Revenue, and work closely with our account executives, Customer Success and Partnerships teams. You’ll also work with Daniël, our Head of Design, and the Design team, who own our brand and visual identity.

You’ll have a lot of ownership from day one. There’s no team underneath you, so you’ll do much of the hands on work yourself, and you’ll play a central part in defining what marketing at Enode looks like in 2027 and beyond.

In this role, you will:

• Build Enode’s demand generation engine, creating a steady flow of conversations with the energy companies we most want to work with.
• Run account based marketing with our account executives, getting to know our key accounts in depth and building relationships with the executives who make decisions.
• Sharpen our positioning and story, based on a clear understanding of what energy retailers, utilities and traders need and where they’re under pressure.
• Write the copy for campaigns, outreach, our website and LinkedIn, so the way we talk about Enode is clear and consistent everywhere.
• Shape the marketing roadmap for 2027 and beyond with Fredrik, including priorities, budget, channels and events.
• Plan and run campaigns and events that put Enode in front of the right people, and learn quickly from what works.
• Build AI workflows that let you work at the scale of a larger team, from researching accounts and mapping buying groups to personalising outreach and reporting on results.
• Measure marketing’s impact on pipeline in HubSpot and use it to decide where to invest next.

This role will be right for you, if

You’re a B2B marketer who enjoys building things. You’ve created demand for a technical product and seen your work turn into real conversations and deals, working closely with sales on the accounts that matter most. You like getting to the heart of what customers need, and you can turn a complex product into a story a commercial director understands and remembers. You write well and enjoy doing it.

You’ve likely been the first or only marketer at a company, or you’re a senior marketer at a larger company who wants more room to shape things. AI is already part of how you work: you’ve built your own workflows for research, outreach and analysis, and you’re curious about what else it can do. You care about the energy transition and want your work to help speed it up. You bring:

• Experience building demand generation for a B2B product, including owning a pipeline target.
• Account based marketing experience with named enterprise accounts, including reaching executives.
• Strong copywriting and storytelling, with examples you wrote yourself.
• Experience leading positioning or go-to-market work for a technical product.
• Familiarity with HubSpot or a similar CRM.

Nice to have:

• Experience in energy, utilities, mobility or climate tech.
• A background as the first or only marketer at a startup.
• Prior exposure to running events that led to meetings and pipeline.

What we offer:

• Opportunity to join and impact an early-stage climate tech startup with global aspirations as we scale.
• A mission-driven, fun and caring environment with high drive and ambition.
• Competitive compensation, including a very attractive employee option program - you’re part of our journey.
• Access to best in class AI tooling, we think the ceiling on what a small team can do has fundamentally shifted, and we want you to feel that.
• Real investment in your AI fluency. Dedicated time to build the skill, an internal skills library you can contribute to, and the tooling budget to work properly.
• Remote-first in Europe, with the option of attending an office in Oslo or receiving a co-working pass on demand.
• Three annual off-sites to connect with the team in exciting & fun places.
• Flexible, human-first culture.
• Stipend for setting up your home office.

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A few things to note:

• Enode is an equal opportunities employer. Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles.
• Our values are integral to the way we work and are embedded into all our hiring processes. You can read more about our values here.