Product Marketing Manager - Residential Batteries (m/f/d)

Tibber; Førde; On-site; NOK 600,000 - 900,000; Full time

Job summary

An innovative energy company is seeking a Product Marketing Manager for Residential Batteries. This role is pivotal in shaping the go-to-market strategy and ensuring that battery solutions resonate with customers. You will collaborate across teams to launch products successfully and create compelling content that communicates the benefits of sustainable energy solutions. Join a mission-driven startup that is transforming the energy landscape while promoting sustainability and circularity. If you're passionate about making a difference in the energy sector, this is your chance to contribute to exciting projects with a dynamic team.

Qualifications

• 5+ years of experience in product or growth marketing, ideally in energy or tech.
• Strong analytical skills to interpret data and customer feedback.

Responsibilities

• Develop and execute go-to-market plans for residential battery solutions.
• Create engaging content that educates customers about battery solutions.

Skills

Product Marketing

Growth Marketing

Communication Skills

Data-Driven Mindset

Cross-Functional Collaboration

Education

Bachelor's Degree

Job description

We are Tibber, the energy company that wants you to use less energy. Whaaat? That’s right. We’ll get back to that. Yes, we are by definition an energy company, but we’re more techy than most. How and why you might ask. Well, a third of our employees are actually working on developing products and solutions that can help you use energy in a smarter way and at a lower cost – all with the help of cool fancy tech. Good for our customers, their wallets, and the planet.

Our growth rate has been truly amazing, and still, we’re just getting started. With millions of smart devices connected to the Tibber platform (like electric vehicles and smart thermostats), we have one of the most unique portfolios trading energy on the market.

Job Mission

About the Role:

We’re looking for a Product Marketing Manager – Residential Batteries (m/f/d) to drive the go-to-market strategy and positioning of Tibber’s battery solutions. You will bridge the gap between marketing, product, and sales, ensuring that our battery offering is well-positioned in the market, clearly communicated to customers, and aligned with our broader energy vision. This role requires a strategic thinker with a strong customer focus, excellent storytelling skills, and a deep understanding of the energy and battery storage space.

What You’ll Do:

• Go-to-Market Strategy: Develop and execute go-to-market plans for residential battery solutions, ensuring successful product launches and adoption.
• Collaborative project management: Work closely with Product, Growth, Brand, Sales, and Customer Support teams to ensure seamless execution of marketing strategies.
• Positioning & Storytelling: Develop engaging content for multiple channels (website, app, emails, social media, webinars, etc.) that educates and excites different customer segments about our battery solutions.
• Sales Enablement: Provide the sales team with training materials, competitive insights, and tools to effectively communicate the benefits of residential batteries.
• Performance Tracking: Conduct market research on customers and competitors, measure and analyze key performance metrics, and optimize marketing efforts and improve product adoption.

️Ideal Profile

• 5+ years of experience in product marketing, growth marketing, or a related role, ideally within the energy, tech, or hardware industry.
• A data-driven mindset with the ability to interpret analytics and customer feedback to drive decision-making.
• Excellent communication skills with a talent for simplifying complex concepts.
• Experience working cross-functionally with product teams, designers, engineers, and sales.
• Passion for sustainability and the future of energy.

️️The Tibber Mindset

Being on a mission to change an industry as we do fundamentally also means being prepared for the unexpected. Tibber is a startup in the word's true sense, which means we are on a journey of constant change. We do what others say can’t be done, try and fail together but never lose sight of our users.

We work passionately with sustainability and a circular approach, both with our own products and in the entire ecosystem that is affected by everything we do.

We're very proud of being a mission-driven startup with thousands and thousands of new users every month. Starting out with two passionate founders in 2016, we're now 300+ people working for Tibber in our offices in Stockholm, Førde, Berlin, Amsterdam, Oslo, and Helsinki, and with that number growing each week, we’re still just getting started. We will continue to grow within our markets, and we are thrilled to be backed by investors like Balderton Capital, Eight Roads Ventures, Founders Fund, Summa, and Schibsted.

At Tibber, we are committed to hiring, developing, and retaining exceptional people regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, neurodiversity, or gender identity. We strongly encourage people from underrepresented groups to apply.