MarTech Specialist

Strawberry AS; Oslo; On-site; NOK 900,000 - 1,100,000; Full time

Benefits offered by this job

Great lunches

Fantastic colleagues

Job summary

Strawberry AS in Oslo/Stockholm is seeking a MarTech Specialist to join the MarTech Platform team to build, develop, and optimize the marketing technology platform. You will gather requirements, configure components to support marketing strategies, and coordinate with stakeholders.

The role involves hands-on platform development, system integrations, and ongoing optimization of personalization capabilities across channels, working closely with developers, architects, and business stakeholders.

Qualifications

• 3+ years in a MarTech, Marketing Operations, or similar technical role.
• Hands-on with engagement platforms, CDPs, CMS, and personalization engines.
• Ability to translate business requirements into scalable technical solutions.
• Strong collaboration and communication across cross-functional teams.

Responsibilities

• Develop and configure MarTech solutions to support marketing and business objectives.
• Collaborate with stakeholders to gather requirements and translate them into technical solutions.
• Partner with solution architects and integration developers to ensure scalable platform architecture.
• Ensure compliance with data governance, privacy, and security standards.
• Maintain and enhance personalization capabilities across marketing channels.
• Provide technical support and create documentation for configurations and workflows.

Skills

MarTech background

Engagement platforms

CDPs

CMS platforms

Personalization engines

Data modeling

APIs & webhooks

AI pilots

Requirements translation

Cross-functional collaboration

Tools

Braze

Salesforce Marketing Cloud

HubSpot

mParticle

Segment

Tealium

Contentful

Sanity

Contentstack

Dynamic Yield

Optimizely

Adobe Target

Job description

As a MarTech Specialist, you will work in the MarTech Platform team to build, develop, and optimize Strawberry's marketing technology platform. You will gather technical and functional business requirements, configure platform components to support marketing strategies across the organization, and coordinate with stakeholders.

You will contribute directly to platform development, system integrations, and the lifecycle of connected marketing tools. This role requires hands-on technical work and close collaboration with developers, architects, and business stakeholders.

Our current MarTech stack includes:

• Braze - Customer Engagement Platform
• mParticle - Customer Data Platform
• Dynamic Yield - Personalization Engine
• Contentful - Content Management System

MAIN TASKS / KEY RESPONSIBILITIES

• Develop and configure MarTech solutions to support marketing and business objectives.
• Collaborate with business stakeholders to gather requirements and translate them into technical solutions.
• Partner with solution architects and integration developers to ensure robust, scalable platform architecture.
• Ensure all MarTech components comply with data governance, privacy, and security standards.
• Maintain and enhance personalization capabilities across marketing channels.
• Provide technical support and guidance to internal marketing teams.
• Create and maintain documentation for configurations, workflows, and platform best practices.

ROLE PROFILE / WE ARE LOOKING FOR A PERSON WITH

• 3+ years of hands-on experience in a MarTech, Marketing Operations, or similar technical role.
• Experience with platforms such as:
  • Engagement Platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot)
  • CDPs (e.g., mParticle, Segment, Tealium)
  • CMS solutions (e.g., Contentful, Sanity, Contentstack)
  • Personalization Engines (e.g., Dynamic Yield, Optimizely, Adobe Target)
• Understanding of data models, query languages, APIs, and webhooks.
• Experience with implementing AI pilots into live use cases.
• Ability to convert business requirements into scalable technical solutions and clearly explain them to non-technical stakeholders.
• Strong analytical and problem-solving skills, with a proactive mindset.
• Excellent collaboration and communication skills in a cross‑functional environment.
• A builder mindset-comfortable with ambiguity, hands-on with new tools, and focused on continuous improvement.
• Dedication to improving customer engagement, personalization, and satisfaction through MarTech.
• Proactive in identifying and implementing process improvements and cost-effective best practices.
• Proficient in troubleshooting and resolving technical issues.

CONTINUOUS IMPROVEMENT

• Continuously identify and propose improvements to help Strawberry reach its full potential.
• Work actively to find smarter ways of working and collaborate closely with the organization to implement improvements.

This is a 12-month project position with the possibility of extension.

You will report to our MarTech Platform Owner within the Tech department. This position is primarily based at our HQ in Oslo or Stockholm. You will enjoy great benefits, great lunches, and fantastic colleagues.

Vi er Strawberry. Et voksende univers med hundrevis av hoteller, restauranter, spa og opplevelser i hele Norden, Litauen og på Færøyene. Her finner du urbane Comfort Hotel™, varme Quality Hotel™, stilfulle Clarion Hotel®, hyggelige Home Hotel og veinære Stopover - sammen med en stor samling unike og uavhengige hoteller. På hotelloppholdene sine samler gjestene våre dessuten Spenn - fleksible poeng som kan brukes på nye opplevelser. Bak det hele står titusenvis av mennesker fra hele verden, med energi, mot og entusiasme.