MarTech Data Engineer for CRM & Personalization

Telia Company; Norway; On-site; NOK 750,000 - 1,100,000; Full time

Job summary

Telia Company seeks an experienced Data Engineer - MarTech to join its Data & Analytics team. You will build the data foundations powering smarter customer communication, personalization, and performance marketing across Telia’s consumer business with CRM and marketing stakeholders.

Focus on MarTech and CRM, translating business needs into scalable data products and activation-ready datasets while maintaining data quality, governance, and privacy compliance.

Qualifications

• Experience as a Data Engineer, Analytics Engineer, or similar role, with strong SQL skills and practical experience building robust data models, pipelines, and transformations.
• Hands-on experience with modern data platforms and tools such as Snowflake, dbt, Python, or similar technologies.
• Solid understanding of, or hands-on experience with, MarTech, CRM, marketing automation, customer data platforms, performance marketing, web/app analytics, or personalization use cases.
• Knowledge of marketing automation and activation platforms such as Salesforce, Adobe, Braze, or similar tools is an advantage.
• Ability to understand customer lifecycle data, campaign data, consent data, events, and audience logic, and turn this into reliable, reusable datasets.
• Good understanding of data quality, documentation, lineage, monitoring, and governance principles.
• Awareness of privacy and consent requirements, especially in relation to GDPR and responsible use of customer data.
• Strong communication and stakeholder management skills, with the ability to explain technical topics clearly to commercial stakeholders and understand the business value behind technical requirements.
• Good understanding of commercial drivers such as customer growth, retention, upsell, campaign performance, and customer experience, and how data can help improve these outcomes.
• A pragmatic, curious, and improvement-oriented mindset. You enjoy solving real business problems with robust technical solutions.

Responsibilities

• Design, develop, and improve data structures, integrations, and pipelines for customer communication, segmentation, personalization, and campaign measurement.
• Build activation-ready data products for profiles, lifecycle stages, consent, audiences, and performance measurement.
• Strengthen the MarTech data foundation by maintaining data flows between data platform, CRM, marketing tools, analytics, and other systems.
• Enable personalization and performance marketing by making high-quality data available for segmentation, targeting, recommendations, churn prevention, upsell, and other use cases.
• Improve campaign measurement with consistent definitions and trusted datasets for performance, attribution, and journey analysis.
• Ensure data quality and governance, monitoring freshness, completeness, and privacy/compliance.
• Bridge business and technology by communicating with CRM, analytics, data science, and IT stakeholders; translate commercial needs into scalable technical solutions.

Skills

SQL skills

Data pipeline design

Data modeling

Stakeholder communication

MarTech domain knowledge

Tools

Snowflake

dbt

Python

Job description

Telia Company seeks an experienced Data Engineer - MarTech to join its Data & Analytics team. You will build the data foundations powering smarter customer communication, personalization, and performance marketing across Telia’s consumer business with CRM and marketing stakeholders.

Focus on MarTech and CRM, translating business needs into scalable data products and activation-ready datasets while maintaining data quality, governance, and privacy compliance.