MarTech Data Engineer for CRM & Personalization

Telia; Oslo; Hybrid; NOK 900,000 - 1,100,000; Full time

Benefits offered by this job

Remote work opportunities

Bonus potential

Comprehensive benefits package

Job summary

Telia is seeking an experienced Data Engineer - MarTech to join the Data & Analytics team in Oslo. You will design, build, and maintain data products and pipelines powering customer communication, personalization, and performance marketing across Telia's consumer business.

You’ll work at the intersection of data platforms, marketing technology, and commercial use cases, translating business needs into scalable data solutions while ensuring data quality and governance.

Qualifications

• Experience as a Data Engineer, Analytics Engineer, or similar role, with strong SQL skills and practical experience building robust data models, pipelines, and transformations.
• Hands-on experience with modern data platforms and tools such as Snowflake, dbt, Python, or similar technologies.
• Solid understanding of, or hands-on experience with, MarTech, CRM, marketing automation, customer data platforms, performance marketing, web/app analytics, or personalization use cases.
• Knowledge of marketing automation and activation platforms such as Salesforce, Adobe, Braze, or similar tools is an advantage.
• Ability to understand customer lifecycle data, campaign data, consent data, events, and audience logic, and turn this into reliable, reusable datasets.
• Good understanding of data quality, documentation, lineage, monitoring, and governance principles.
• Awareness of privacy and consent requirements, especially in relation to GDPR and responsible use of customer data.
• Strong communication and stakeholder management skills, with the ability to explain technical topics clearly to commercial stakeholders and understand the business value behind technical requirements.
• Good understanding of commercial drivers such as customer growth, retention, upsell, campaign performance, and customer experience, and how data can help improve these outcomes.
• A pragmatic, curious, and improvement-oriented mindset. You enjoy solving real business problems with robust technical solutions.

Responsibilities

• Build activation-ready data products: Design and develop reusable data products for customer profiles, lifecycle stages, consent, campaign interactions, audiences, and performance measurement.
• Strengthen the MarTech data foundation: Build and maintain reliable data flows between our data platform, CRM solutions, marketing automation tools, web and app analytics platforms, and other relevant commercial systems.
• Enable personalization and performance marketing: Make high-quality customer, event, and audience data available for segmentation, targeting, recommendations, churn prevention, upsell, and other commercial use cases.
• Improve campaign measurement: Establish consistent definitions and trusted datasets for campaign performance, attribution, contact strategy, and customer journey analysis.
• Ensure data quality and governance: Monitor data freshness, completeness, and accuracy, and help ensure privacy, consent, and GDPR requirements are embedded in how data is used.
• Bridge business and technology: Communicate clearly with CRM, performance marketing, analytics, data science, and IT stakeholders, translating commercial needs into scalable technical solutions with measurable business impact.

Skills

SQL

Data modeling

ETL pipelines

Stakeholder communication

Marketing data concepts

Tools

Snowflake

dbt

Python

Job description

Telia is seeking an experienced Data Engineer - MarTech to join the Data & Analytics team in Oslo. You will design, build, and maintain data products and pipelines powering customer communication, personalization, and performance marketing across Telia's consumer business.

You’ll work at the intersection of data platforms, marketing technology, and commercial use cases, translating business needs into scalable data solutions while ensuring data quality and governance.