Marketing Manager

Ankerdb AS; Oslo fylke; Hybrid; NOK 900,000 - 1,200,000; Full time

Job summary

AnkerDB AS in Oslo is seeking a senior marketer to own positioning and messaging for BIM data products. You will work closely with customer success, product, and engineering to craft compelling content and drive market understanding.

Based in Oslo with hybrid flexibility, you will translate complex technical benefits into clear stories for owners, developers, and decision-makers, while measuring impact across channels.

Qualifications

• Outstanding writer with ability to translate complex BIM, data, and AI topics into clear messaging.
• Strong business understanding and interest in company building.
• Comfortable working from live commercial context, not campaigns in a vacuum.

Responsibilities

• Work with customer success, product and engineering as a core positioning partner.
• Define target audiences and profiles to guide positioning and content.
• Turn customer results and live deals into sharp content and messaging.
• Own the company's website, content and marketing channels.
• Explain BIM, data and AI without jargon.
• Build systems to measure inbound leads, message recall, and sales impact.
• Stress-test positioning in one market before rollout elsewhere.

Skills

Exceptional writer

B2B/SaaS experience

English proficiency

Job description

Location: Oslo, Norway (Hybrid)Employment type: Full-timeStart date: As soon as possible

About the role

Our customers think we're transformational. Generational . That we're building a new product category.

We have real traction. 66% of our customers are in Norway, and we're growing on our own revenue.

What we haven't done well is tell that story. Our positioning is inconsistent across construction, planning, and operations, and our best proof points aren't being used.

The gap we need you to close

AnkerDB is a pioneering way to work with BIM data, and the industry doesn't fully know it's coming yet. Construction, planning, and operations have never had something like this before, so people reach for familiar comparisons to make sense of it. Those comparisons rarely do us justice.

Here is how I think about it. We try to sell a hammer to a carpenter. We should sell a house to an owner. We should sell information to the people who need and use it, not to the people who produce it. Take a senior project director at a hospital builder with no BIM background. She wants AnkerDB because she gets better information, faster, and much cheaper than from consultants who charge for every query.

Many people in this industry have worked the same way for 20 to 30 years. We're not asking them to learn a new tool. We're asking them to rethink how they work. That's a bigger, harder, and more significant ask than most technology gets to make.

This isn't a branding problem to smooth over. It's the real work of introducing something the market doesn't have a category for yet, helping people understand something genuinely new, without jargon, and without shrinking it down to a comparison that undersells what it actually is.

This is one of the most interesting, and hardest, parts of the role.

It's also one of the highest-leverage hires we'll make this year. We're looking for someone hungry who can do all of it: write, publish, measure, and learn from customers.

Our head of customer success and I are closest to our customers and the market. Our CTO and co-founder leads the engineering team that builds what you'll be explaining. You'll work with all of us, and with sales. You'll turn customer results and live deals into positioning, content, and messaging that actually lands across every market where we have traction.

You'll be based in Oslo, close to the team and our customers. Hybrid, with flexibility.

This isn't a build-awareness-from-zero role. It's a translate-what's-working-into-a-story role, done exceptionally well.

Key responsibilities

• Work directly with me, customer success, and product and engineering as a core positioning partner
• Define who we're really talking to: the people who need and use the information, not the people who produce it. Turn that into specific profiles worth targeting, so positioning and content have a clear audience, not a generic one
• Turn customer results and live deals into sharp, credible content and messaging
• Own the company's website, content, and marketing channels
• Make complex topics in BIM, data, and AI clear and compelling. No jargon.
• Build the systems to know what's working: inbound leads, message recall, and, most importantly, whether customers can explain what we do in their own words, and whether sales conversations get easier to win
• Take positioning proven in one market and stress-test it before rolling it out elsewhere

What we're looking for

• Someone genuinely exceptional. This bar matters more than years of experience
• Strong business understanding and real interest in company building
• Comfortable working from live commercial context, not campaigns in a vacuum
• Excited by ambiguity and ownership, not managing a pre-built playbook
• An outstanding writer, can make complex things simple
• B2B/SaaS/technical product experience a plus, not required
• Construction/real estate familiarity a plus, not required
• Full professional English. Norwegian is a plus, not required.