Head of Public Relations

Tom Wood; Oslo; On-site; NOK 900,000 - 1,300,000; Full time

Benefits offered by this job

Health & travel insurance

Bonus program

Employee discount

New offices in Grünerløkka (from Jan

Staff canteen

Job summary

Tom Wood is expanding its international communications team with a Head of PR & Partnerships. This leadership role shapes how the brand is perceived globally and directs relationships that drive growth across international markets.

You will report to the CMO and collaborate with the Head of Brand and Creative Director, overseeing budget and agency networks. You will build and lead a strategy focused on media relations, editorial relevance and partnerships, while developing key stakeholders and

Qualifications

• Built a career at the intersection of PR, brand and culture with leadership experience.
• Strong track record in international fashion or lifestyle branding.
• Experience with media relations and press strategy beyond partnerships and activations.

Responsibilities

• Develop and lead Tom Wood's global PR and partnerships strategy with media relations and press strategy.
• Build international stakeholder relationships across priority markets (Japan, Scandinavia, UK/US).
• Develop cultural collaborations, events and launches to strengthen global position.
• Hold budget and P&L responsibility for PR and partnerships across international markets.

Skills

Leadership experience

International PR

Brand partnerships

Cultural marketing

Media relations

English proficiency

Job description

Do you want to set the direction for Tom Wood's international communications?

The media landscape has changed. The strongest brands are no longer built through traditional PR alone, but through culture, communities, influencers and strategic partnerships.

Tom Wood is now strengthening its international brand team with a Head of PR & Partnerships. This is a highly visible, outward-facing leadership role, with a mandate to shape how Tom Wood is perceived internationally, and direct responsibility for the relationships and collaborations that strengthen the brand's relevance and desirability, and that support long-term international growth. You will become a key resource in managing our position, unlocking our communications potential, and opening doors to important arenas and strategic collaborations.

You report to the CMO and work closely with the Head of Brand and Creative Director. You will also have budget and P&L responsibility for PR and partnerships across our international markets, and lead and develop the team and agency network around this, including our PR Coordinator and our international network of agencies, media, cultural institutions, fashion creators, artists and collaborators.

You will, among other things

• develop and lead Tom Wood's global PR and partnerships strategy, with strong ownership of media relations, editorial relevance and press strategy alongside partnerships and cultural activations
• build long-term relationships with key stakeholders, media and strategic partners internationally, adapting your approach across priority markets such as Japan, Scandinavia and the UK/US
• develop cultural collaborations, events and launches that strengthen the brand's global position
• hold budget and P&L responsibility for PR and partnerships across our international markets, and lead and develop the team and agency network around this
• contribute cultural insight and market understanding that shapes our brand and business development and strengthens our international position, with active use of data and insight to track and demonstrate effect

We believe you have

Built a career at the intersection of PR, brand and culture, and have already held a leadership role (Head of/Director level or equivalent) at an international fashion or lifestyle brand, a leading agency, or another environment where design, aesthetics and culture are central. You bring strong, hands-on experience with classic media relations and press strategy, not only partnerships and cultural activations.

You have experience developing important relationships with key stakeholders internationally, and you understand how cultural relevance is created, how strong partnerships are built over time, and how this can be translated into both brand value and commercial results.

Equally important are taste, curiosity and judgement. You know which people, environments and collaborations actually matter, and which ones just create noise. We're looking for an international attitude and a solid strategic and creative communications profile.

We'd like you to have

• A minimum of 8–10 years of relevant experience in PR, brand partnerships or cultural marketing, ideally including experience in a leadership role
• Experience from luxury, fashion, lifestyle, design, jewellery or other premium brands
• A strong international network within media, culture or creative communities
• Experience with strategic partnerships, international PR, media relations and agency management
• Excellent written and spoken English
• Strong professional confidence and communications gravitas

Our promise

This is an opportunity to become a central part of a Norwegian design house with international impact. You will have significant influence over how Tom Wood builds its cultural position globally, and a mandate to develop the relationships and collaborations that will define the company’s next phase of growth.

Benefits

• A competitive pension and insurance package, including health insurance and travel insurance for both business and personal travel
• A company bonus scheme
• Employee discount on Tom Wood products
• Brand-new, state-of-the-art offices in Grünerløkka from January 2027
• A high-quality staff canteen with subsidised lunch
• The opportunity to take on a key role in an ambitious Norwegian company with a growing international presence

We take your privacy seriously. We therefore ask you to submit your application and CV via the link in the advertisement, which takes you into Teft's recruitment system. This allows us to process your application and personal data safely and securely.