Head of Brand

Tom Wood; Oslo; On-site; NOK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Pension and insurance package

Travel insurance

Employee discount

Brand-new offices in Grünerløkka (from

subsidised lunch canteen

Job summary

Tom Wood is seeking a Head of Brand to lead the development and execution of our brand across campaigns and commercial output. You will report to the CMO and work closely with the Creative Director and Head of PR & Partnerships, guiding a brand team of eight.

You will own campaign architecture, ensure market activations align with our brand platform across Japan, Scandinavia and the UK/US, and lead external agencies to maintain premium quality and consistency.

Qualifications

• 8–10 years in brand, design or visual leadership
• Experience from luxury, premium fashion, sport or international brands
• Proven track record in building and developing teams
• Strong understanding of campaigns, content development, market insight and commercial brand building
• Excellent written and spoken English

Responsibilities

• Lead development and execution of Tom Wood's brand across campaigns and markets
• Manage and develop a brand team of eight, with coaching and leadership
• Own the campaign architecture from brand narrative to international rollout
• Align market activations with the brand platform across priority markets (Japan, Scandinavia, UK/US)
• Lead external agencies and production partners, ensuring high creative quality
• Oversee budget and P&L for brand campaigns in close dialogue with the CMO
• Tie brand building to commercial objectives using data and long-term growth perspective

Skills

Brand leadership

Creative direction

People management

Strategic thinking

English proficiency

Job description

Do you want to lead the creative brand and campaign development for Tom Wood?

Tom Wood is in an ambitious phase of international growth. To ensure the brand develops with the same quality and clarity across all our markets, we are now building a new leadership structure within the brand team.

We are looking for a Head of Brand who will be responsible for leading the development and execution of our brand across creative campaigns and commercial output. This is a key role between strategy and execution. You will be responsible for translating our brand strategy into a consistent, well-executed and uncompromising brand experience across all our campaigns, channels, markets and teams.

You will report to the CMO and work closely with the Creative Director and the Head of PR & Partnerships. You will have people management responsibility for a strong internal brand team of 8, with a clear mandate to develop them both professionally and as leaders in their own right, covering the creative output as well as how the team functions and grows. You will become central to how we set the standard for how Tom Wood looks, feels and communicates internationally across our campaigns and market activations.

You will, among other things

• have people management responsibility for and develop Tom Wood’s skilled and solid Brand team, including day-to-day follow-up, competence development and leadership of eight employees
• set direction and ensure a high creative quality across the team’s work and all touchpoints
• own the campaign architecture, from overarching brand narrative to international rollout
• ensure our market activations align closely with our brand platform and design philosophy, adapting the approach across priority markets such as Japan, Scandinavia and the UK/US
• lead and develop external creative agencies and production partners
• hold budget and P&L responsibility for the brand team’s campaigns and productions, in close dialogue with the CMO
• ensure that brand building and our commercial objectives are closely aligned, with active use of data and insight to guide decisions, and a long-term perspective on how the brand and the team develop

We believe you are

A highly experienced creative leader or senior designer/AD with strong aesthetic judgement and high execution capability. You have experience working in or with international brands or in a leading creative environment, and are used to working with very high visual and design standards and ambitions. You have documented experience with people management, not only leadership of creative processes, and can point to concrete results from building, developing and following up people within an organisation. You thrive at the intersection of creativity, leadership and business, and you’re comfortable challenging others, giving clear feedback, and raising the quality bar across the organisation.

You create structure without limiting creativity, and you’re able to bring people together and build commitment to a high level of ambition, setting a shared direction for the creative work. Alongside your creative and execution strength, you have a solid strategic grounding — you understand market and consumer insight, and you think long-term about both brand and team development, even as your day-to-day focus is on quality, craft and delivery. We’re looking for an international attitude and a solid strategic and creative professional profile with a strong visual eye, who is comfortable using data and insight to inform creative and commercial decisions.

We’d like you to have

• A minimum of 8–10 years of experience in brand, design or visual creative leadership, including several years in a people management role
• Experience from luxury, premium fashion, sport, design or other international brands
• Experience managing and developing form-driven/aesthetic brands together with other strong contributors
• Documented experience with people management and results from building and developing teams, not only creative leadership of projects
• A solid understanding of campaigns, content development, market/consumer insight and commercial brand building
• Excellent written and spoken English

Our promise

This is a rare opportunity to shape the creative development of a Norwegian design house with global relevance and significant international reach. You will have a clear mandate, considerable influence, and the opportunity to set the standard for how Tom Wood develops as an international brand going forward.

Benefits

• A competitive pension and insurance package, including health insurance and travel insurance for both business and personal travel
• A company bonus scheme
• Employee discount on Tom Wood products
• Brand-new, state-of-the-art offices in Grünerløkka from January 2027
• A high-quality staff canteen with subsidised lunchThe opportunity to take on a key role in an ambitious Norwegian company with a growing international presence

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