Growth Product Manager

Mobile Career; Time; On-site; NOK 762,000 - 1,198,000; Full time

Job summary

Esti, a leading aesthetic photo editing app, seeks a Growth Product Manager to own monetization, onboarding, and user activation strategies. You will connect UA creatives with user intent to drive purchases and engagement, shaping a deeply personalized journey across paid and free tiers.

Looking for 1.5–3 years in B2C mobile PM roles, experience with A/B testing, analytics, and AI tools. English and Russian are required, with a willingness to relocate to Montenegro as needed.

Qualifications

• 1.5–3 years of PM experience in B2C mobile apps.
• Hands-on A/B testing with pricing/paywall experiments.
• Strong product analytics skills and user funnel analysis.
• Understanding of performance marketing and creatives impact.
• Experience using AI tools in PM work.
• Required languages: English and Russian.

Responsibilities

• Drive ARPU and monetization initiatives, including paywalls and pricing tests.
• Design personalized onboarding paths aligned with user intent and acquisition sources.
• Lead end-to-end experimentation with backlog management and hypothesis prioritization.
• Collaborate with Marketing to optimize ROAS and CPI through product changes.

Skills

Product Management

A/B testing

Analytics

Performance Marketing

AI tools

English

Russian

Job description

Esti (https://esti.app/) is a leading aesthetic photo editing app on a mission to become the #1 player in the market. We are looking for a Growth Product Manager to take full ownership of our monetization, onboarding, and user activation strategies.

We are building a deeply personalized journey where marketing and product work as one ecosystem, and we need someone who can connect the dots between UA creatives, user intent, and the final purchase.

Responsibilities

• Drive ARPU: Own the revenue metrics. You will launch and optimize paywalls, test pricing strategies, and balance our new mixed monetization model (subscriptions + credits).
• Design personalized onboarding paths based on user intent and UA sources.
• Full-Cycle Experimentation: Maintain a clean backlog of hypotheses. Prioritize based on Impact × Effort, design A/B tests (prices, paywalls, onboarding screens), and draw actionable conclusions.
• Bridge Product & Marketing: Work closely with the Performance Marketing team to understand how product changes affect key metrics like ROAS and CPI. Build seamless Install Paywall funnels.

Requirements

• 1.5 - 3 years of Product Management experience in B2C mobile apps (working with subscriptions or IAPs is a must).
• Solid A/B testing expertise. Hands-on experience launching pricing and paywall tests.
• Strong Product Analytics skills: You easily navigate user funnels and evaluate impact on ARPU.
• You understand the basics of Performance Marketing and how creatives affect lower-funnel product metrics.
• Experience using AI tools in your daily PM work (for analytics, writing documentation, or brainstorming).
• Required languages: English, Russian.

How We Hire

• HR interview
• Hiring manager interview
• Test case
• Final interview
• Reference check

Conditions

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – health insurance compensation;
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.